Set your reminders and secure your earbuds as we bring you face-to-face with the future of social media marketing! Our confab with Kate Archibald, the trailblazing CMO of Dash Hudson, takes an insightful dive into the trends shaping the social media landscape for 2024. With her fascinating transition from the beauty industry to Mar-Tec, Kate unravels her unique insights on the crossroads of customer experience and decision-making. We tap into Dash Hudson's secret sauce of success - a triad of usability, data, and customer service - and how they pioneer innovation to stay on top in the industry.
Fasten your seat belts as we shift gears in the second half, steering towards the booming world of short-form video. Kate deciphers how brands can maneuver their content strategy to harness the raw power of this new social entertainment phenomenon. We delve into the pivotal role played by platforms like TikTok, Instagram, and YouTube Shorts, and the intriguing link between engagement rates and sales. Hear straight from Kate as she shares pearls of wisdom on creating content that resonates and authentically responding to audience engagement. So gear up to turbocharge your social media game with our enlightening conversation!
Make sure you download the Dash Hudson report that we discuss during this interview here: https://dashhudson.com/podcast
GUEST LINKS
Learn More:
Set your reminders and secure your earbuds as we bring you face-to-face with the future of social media marketing! Our confab with Kate Archibald, the trailblazing CMO of Dash Hudson, takes an insightful dive into the trends shaping the social media landscape for 2024. With her fascinating transition from the beauty industry to Mar-Tec, Kate unravels her unique insights on the crossroads of customer experience and decision-making. We tap into Dash Hudson's secret sauce of success - a triad of usability, data, and customer service - and how they pioneer innovation to stay on top in the industry.
Fasten your seat belts as we shift gears in the second half, steering towards the booming world of short-form video. Kate deciphers how brands can maneuver their content strategy to harness the raw power of this new social entertainment phenomenon. We delve into the pivotal role played by platforms like TikTok, Instagram, and YouTube Shorts, and the intriguing link between engagement rates and sales. Hear straight from Kate as she shares pearls of wisdom on creating content that resonates and authentically responding to audience engagement. So gear up to turbocharge your social media game with our enlightening conversation!
Make sure you download the Dash Hudson report that we discuss during this interview here: https://dashhudson.com/podcast
GUEST LINKS
Learn More:
All right, the clock is ticking. November is halfway done, it's almost time for Thanksgiving break here in the United States and before you know it, we are deep into the holiday season. Now is the time to plan your marketing for 2024. And that's why today I have a very special guest who is gonna unveil from their company's report some social media trends for 2024 that you need to be aware of in order to optimize your strategy for the new year. So make sure you stay tuned to this next episode of the Digital Marketing Coach podcast.
Speaker 2:Digital social media content, influencer marketing, blogging, podcasting, vlogging, tiktoking, linkedin, twitter, facebook, instagram, youtube, seo, sem, ppc, email marketing Whew, there's a lot to cover. Whether you're a marketing professional, entrepreneur or business owner, you need someone you can rely on for expert advice. Good thing you've got Neil on your side, because Neil Schaefer is your digital marketing coach. Helping you grow your business with digital first marketing, one episode at a time. This is your digital marketing coach and this is Neil Schaefer.
Speaker 1:Hey everybody, my name is Neil Schaefer, your digital marketing coach, and welcome to my podcast. Today we have a special sponsored edition of this podcast. It is being sponsored by my friends at Dash Hudson, the leading social media management platform. Today I am interviewing their CMO, kate Archibald, and we are gonna talk all about social media trends for 2024. Kate will describe how they have actually come out with a report a free report, based on a ton of data that you can tap into in order to optimize your own social media marketing. I'll be sharing the URL for that report throughout the podcast, but you can go over if you wanna get your hands on it right now. You can go over to dashhudsoncom forward slash podcast. That's D-A-S-H-H-U-D-S-O-N, but I urge you to first listen in. Obviously, I go beyond what is in that report and Kate shares some really fascinating insights that are gonna help you up your social media game in 2024. So, without further ado, here is my interview with Kate Archibald, cmo of Dash Hudson.
Speaker 2:You're listening to your digital marketing coach. This is Neil Schaefer.
Speaker 1:Kate, welcome to the digital marketing coach podcast.
Speaker 3:Thank you, Neil, for having me.
Speaker 1:So, kate, when we were getting started, you had mentioned that before Dash Hudson, you actually have a background in the beauty industry. Obviously, you're currently CMO at Dash Hudson. How did you get started in marketing in the beauty industry and then what are you currently doing at Dash Hudson?
Speaker 3:Sure. So I actually spent 14 years at the SDA Lotter Companies prior to joining Dash Hudson. My roles were everything from global marketing to applied marketing in North America for actually the SDA Lotter brand itself. I worked across North America marketing also at Bobby Brown, and through this experience from a global and local side, as well as on the corporate end I really felt like there was an opportunity to leverage technology to be faster, stronger, more agile and efficient. And that's really where I kind of ended up in my last role the SDA Lotter Companies where I was leading all marketing technology on an assignment for the CMO and CIO, and so through that role, I had a really great understanding of who all the key partners were, not just in social, but across all all different parts of Martech. And that's really when I stumbled upon Dash Hudson In SAS, I felt like you know, it's really challenging from an investment standpoint to have great support teams and salespeople as well as a great product, and Dash Hudson really stood out to me as that partner that had an incredible product but also a great team to match, and so I, you know, just like had that moment where I was like this is amazing.
Speaker 3:I really would love to learn more about this company, and so you know, a little time later I ended up joining, which was just a after 14 years, a big shift for me to go from beauty to Martech, but it's been an incredible opportunity to apply my learnings from the client side and really reshape how we look at marketing at Dash Hudson. So at Dash Hudson, my role is to be the head of marketing, and what's so special about this role while being at a Mar-Tec company is like I'm really trying to market myself, right, like I'm in marketing. I've been in marketing my whole career and so I really carry with me those experiences that I've had on the customer side to inform a lot of what we do, whether it's the content we create, whether it's the data we're looking at, and I constantly ask myself or my former colleagues, like, would this content help inform your marketing decisions? And that's really what I love most about my job, right, it is like I actually get to answer a lot of the questions that I previously had.
Speaker 1:You are selling to yourself. For those not familiar, you're all put the URL up in the screen here Dash Hudson D-A-S-H-H-U-D-S-O-Ncom, and I think there's no better way to talk about how great a company is that you use them and then you go to work for them, so that that, and alone, is a testament in itself. I'm curious because, as you know, there are a lot of different social media management platforms out there. It's a pretty crowded space. So how does Dash Hudson really differentiate? Or is there a special niche or special functionality that you're known for? Or when you meet clients, they're using other solutions for the first time? How do you talk about the Dash Hudson difference?
Speaker 3:Sure, there's three main differences, the first being is our usability. So, for those of you who have used any tools in Martech or any technology, usability is absolutely so important. We are ranked the number one ease of use platform on G2 in the social media management platform space. So I think what you'll read our reviews customers love about us. It's like we're so easy and seamless to use. You know some tools. You need like a 10 hour training with us. You need 10 minutes. It's super intuitive. So I think that's really one thing that every customer will say about us versus the rest of the landscape. Number two is our artificial intelligence. So with our AI, we actually are able to predict how your content performs before it goes live with a 98% accuracy.
Speaker 1:Wow.
Speaker 3:This is based off of the G joint rate, so what we do is our AI, which, frankly, has been learning since 2016. So we were really ahead of the curve, and I unfortunately can't take any credit for any of that. I was not even here, but I loved this capability while on the client side and I thought this, to me, was a huge point of difference. It created an incredible amount of efficiency when it came to utilizing distant data to decide what content to use, and we recently just did a case study with funny enough the SA Lotter companies of how they are using this technology, and one use case which I thought was pretty incredible was that they are actually bringing Dash Hudson's platform to their social photo shoots, uploading all the photos in real time to Dash Hudson and letting the AI sort of decide what assets whether it's stills or videos what assets that A they should buy rights to which.
Speaker 3:For anyone who's worked in usage rights and social, if you cannot buy rights to a million assets, that's a huge saving. And then time savings right, it's a lot less time that you need to go through everything. And we also overlay our AI on user generated content or creator content. So, again, AI is holistically, no matter what the content source is, it predicts for your individual brand handle how your content will perform, creating that incredible level of efficiency. And then, last but certainly not least, tying efficiency and together with time savings. We estimate that we save about 10 hours a week of time for our social media managers, which is pretty incredible. We do this through our incredible dashboards and ability to pull in data across all key channels, such as TikTok, such as Instagram X, YouTube, Pinterest, Facebook, so all key channels that brands are looking at. Again, we just create an incredible interface that allows that efficient understanding of data to make you more effective when you're going out there.
Speaker 1:Awesome. I think that anybody in social media marketing knows that the management platform they end up using becomes like their best friend. They're going to be on it several hours a day and that intuitive, easy to use is so important. I know that I've switched tools because things took too long. I also appreciate that Dash Hatsom has been innovative, because it's very interesting seeing, with the emergence of AI, some technology, some companies, are innovating a little bit more faster and a little bit more compelling or impactful than others. So that's really cool technology, and I assume that that AI, in terms of predictability, works for text, audio video, still image, which is very exciting as well. So I want to jump into the topic of today, which is the social media trends report. Can you tell us a little bit about the background behind it and how it has performed, so that we have some understanding of the data that you're going to present to us?
Speaker 3:Yeah. So, as I mentioned, when I came over to Dash Hubs and I really wanted to take this customer lens to answer questions that I know that my colleagues on the brand side had, and I still remember when I first joined I was like why don't we leverage our data more right On aggregate? We have a tremendous amount of data. We have over 5,000 handles of customer data that we can look at holistically and identify significant trends that are happening in the market, and that was a really interesting piece of data that I felt like no one was providing.
Speaker 3:I didn't think anyone was creating commentary on what was happening on the social marketing landscape. What do you need to be doing on TikTok to win? What do you need to be doing on Instagram? Where do they differ? What does good look like on each? What should your KPIs be for each channel, right? So that was kind of the origin for this trends report is how do we ultimately create the guardrails and answer these really important big macro questions for our partners and anyone really in the marketing space, to just help them be more equipped?
Speaker 1:Got. It Makes a lot of sense. I always say any technology company I work with you have the data, tell me what to do based on that data, right? It's glad to hear that you've taken that to heart. So the trend report, then, is based on internal customer data, but obviously a lot of customers, a lot of data across different content formats, different platforms, different regions of the world, I'm sure. So let's dig into some of what you have found. I'm assuming, to begin with, the emergence and just domination of short form video is probably something that came very clear in the data. I'm curious of the trends that we're going to talk about today. I'm assuming short form video is one of them. Correct?
Speaker 3:Yeah, so we've been talking about something called social entertainment for about two, three years now, and social entertainment is the concept of going from the social graph to the content graph. So we all grew up on the social graph rate. You see someone in biology, you add them as your friend on Facebook At least, this was my experience a million years ago and that's activating the social my space, my space, connecting with someone based off of who they are. Now we are in the era of the social graph, right, and that's a really big change. I don't think a lot of marketers necessarily have. I think many have, but I don't think all marketers have taken that consideration. Like, oh my god, this is a different world.
Speaker 3:The change in algorithm to the social graph with the rise of TikTok changes everything. Right, it's not about who you follow at all, it's about the content that you create. So content the term content as king has never mattered more. And what's really interesting is that the type of content also super specific, right, tiktok is almost all the time video first. Right, they do have some still options, but it's all about video and what we're seeing is an increase of video views across all platforms. Brands are also posting four to five videos per week compared to the year prior, where they were posting less. And we've seen an increase of video views on average of 36,000 views. On TikTok Reels 52,000.
Speaker 3:Reels I just was listening this morning to another podcast about how Reels is like dominating for Instagram and it's just continuing to show greater importance, right. So, like, reels is absolutely not going away and was a really smart move by Metta to introduce that product really resonating with consumers. And then, similarly, youtube Shorts. Youtube Shorts is gaining traction. They see an average increase of almost 14,000 views versus last year and again like going back to this concept of social entertainment. We do not see that going away any time soon, but we actually see that short form video will just continue to be more important in the future.
Speaker 1:When you talked about those increase in numbers of views. Was that aggregate? Was that average? It was average. Ok, got it. So do you think, based on the clients that you see, or just companies that you know, I tend to feel that companies are still having a hard time being caught up in short form video, being able to create the type of short form video. There are outliers that are doing it really well. What is your take on sort of? Obviously, I think we're going to be talking about community and about content creators and influencers, but what is your take Are companies in order to pump out three, four, five short form videos a week? What has been their strategies, you think?
Speaker 3:Yeah, I mean a lot of companies are posting many more than three to four a week, I think. I think the you know it goes back to the Gira original comment about community. So how are they doing it? What are they doing? I think what are they doing is a ditching the you know, high end photo shoot. I worked for luxury fashion brands and high you know high end BD brands like those photo shoots which were lovely at the time no longer resigning to the same extent, especially on TikTok, maybe on pre COVID world yeah.
Speaker 3:Maybe they on Instagram they might, but on TikTok they don't work. So how do you ditch the traditional photo shoot, really come up with your pillars of authenticity. So how can you have a really authentic conversation with people on TikTok and how do you think about it in a way of community? So, again, like, you have to reframe everything in which how you go to market with content, because it's no longer about the social graph, it's all about the contact graph. So there are different conversations happening on TikTok, whether it's like shower talk or bam a talk. This is clearly what I care about, so this is what comes to mind. So how do you, as a brand, insert yourself authentically in those conversations with these different communities? Right, that's your opportunity, because it's all about the right content. So you have to match having a like, the right content strategy, the authentic content strategy, and then be truly monitor what conversations are happening on TikTok and on Instagram and Reels and on YouTube shorts.
Speaker 3:How can you insert yourself in those conversations in the right way when you don't have the ability to do so? You don't feel like you have the right to win. Then that's really where you partner with creators. That's your moment to be like okay, and I think people are starting to get to this where, like, your creator strategy really should be not just like, okay, they represent our brand, but it's like how can they also, you know A represent our brand but also reach a conversation? We just can't get to right and then we have the ability to speak about.
Speaker 3:You know, if I'm pulling spring, I don't feel like pulling spring water, I don't might not feel like I have the ability to maybe talk, to shower, talk right, like how do I insert myself in that conversation in the right way with the right creator? And we actually have data that says that creators are 16 times more engaging on average than brand content. So when a creator posts on behalf of a brand, their content is going to be 16 times more engaging. So, like, we all know, creators work. We all know that they're important and should be funded for each brand. But, like we really again going back to like let's ask big questions and put the numbers to it, so like that's a great example of how we can really quantify what should this do for your business? And I think you know this. Again, going back to your original question sorry, it's a very long-winded answer.
Speaker 1:It's all good stuff.
Speaker 3:But I think that, again, it's a reframing how you're looking at your content strategy to be about community, who you want to speak to, what content resonates, and then how do you get there, whether it's your brand or a partner.
Speaker 1:Yeah, that 16 times greater engagement is obviously in a lot of data studies that shows, you know, obviously when it comes from the creator it always outperforms the brand, but 16 times that's the highest I've ever seen. So that's really compelling, I think, from the social graphs, of the content graph I love that terminology and I guess brands are really forced not to serve out content on their own agenda but really understand those communities, the users, what is working and try to align themselves, pivot themselves in many ways, which I think puts brands in a different place than they've been before. And I'm sure, coming from ST Lauder and those the pre-COVID, you know high-end photo shoots I'm sure it's been somewhat of a cultural shift for a lot of people. Marketing, would you say 100%.
Speaker 1:Yeah.
Speaker 3:And I think I always love to call out Tatcha. They do an incredible job If you look at their social content. We do an industry benchmarks report too, where we rank kind of who's performing best on by industry and so okay, so Tatcha is a, you know, 20 plus year old skincare brand owned by Unilever and to have the ability and agility and they're a dash-hots and customer too so they have the ability and the agility to truly look at their data and really, you know, speak to their customers and consumers and they do it in such a strategic way. I give them a lot of credit because it's we all know like it's a lot easier to be so social first in an organization where it might be 15 people it might be 30 people, right, and that's the culture of the president but I have to give them such credit in a large organization and not in a brand that was created in the last five years, to be able to do that. It's very hard, to your point, and they're a great example of someone who's really shifted that mentality.
Speaker 1:That's great to hear, so I want to dig a little bit deeper into the report. For those of you that are watching or listening, you can download this report for free, get more details of what we're talking about and a 15-day free trial of Dash Hudson at dashhudsoncom slash podcast. But, kate, I wanted to get back to the report. So you mentioned, obviously, short form. Video comes down to TikTok Reels and Shorts, and I believe in your report you know everybody in marketing these days seems to only be talking about TikTok, but you actually found, when it comes to reach, that Instagram is still extremely impactful, so I'd love for you to dig a little bit deeper into that data for us.
Speaker 3:Yeah. So we wanted to answer. The question is like what is the purpose of these channels? Like why do they matter? What should they be doing for you?
Speaker 3:And what kind of shocked me was that it was so obvious, based off of the data, that Instagram is a fantastic channel to get reach for brands. Engage rates have been declining year over year for Instagram, which was challenging to see for a lot of brands. A lot of brands are seeing that themselves and we're seeing that holistically across all industries and all brands. But what we're seeing is increase in reach, right. So if you can have the right content, you're really able to get that reach.
Speaker 3:Conversely, we're seeing on TikTok an average engagement rate of 5.5%, which is incredibly high for brands, and this is across all brands and not just dash hats and brands, brands outside of our portfolio. And what's hugely interesting also is that engagement rates increasing. When we did this study six months prior, it was 4.8%. So for Instagram, reach is increasing. A great place to get awareness, a great place to supplement your declining engagement with creators, right. That 16 times engagement that came from Reelsdata and then TikTok is a really great place to drive that engagement and what we've seen is with a lot of our partners. The brands who have stronger engagement rates are also seeing stronger sales.
Speaker 1:Wow, so there's a correlation that you can paint between the two.
Speaker 3:We have been working with Nielsen IQ for the last two years really trying to correlate sales omni-channel sales data with social media engagement rates. Like, is there a correlation between engagement rates? And what we found when we lasted this study, looking at the top five brands from an engagement standpoint, on TikTok in particular, was that they had a hundred point one percent increase during that six-month timeframe and, like, these are all big brands to have an average increase in sales. If a hundred point one is actually unbelievable and that's generally the feedback we get from everyone and it's like this number just is too good to be true, but I think it just goes to show that having the right content that really truly engages consumers will absolutely help move people down the funnel.
Speaker 1:Would you say the gut feel? My gut feel, hearing that is, that increase in sales impact might be coming more from TikTok than Instagram.
Speaker 3:or it seems that the study was done with TikTok data.
Speaker 1:Okay, okay, that makes a lot of sense.
Speaker 3:And we actually did this study a year prior, asking the same question, and the increase in sales was 50%.
Speaker 1:Got it.
Speaker 3:So it went from 50% on average increase in sales to 100%.
Speaker 1:That's crazy.
Speaker 3:Yeah.
Speaker 1:The TikTok effect. I think as marketers, we're still trying to uncover this massive impact that this platform has. Right, but I want to switch gears a little bit, because when we were preparing for this interview, you also said hey, one of the other trends is the short form video platform that we don't talk a lot about, which is YouTube Shorts. So love to dig into what you found there.
Speaker 3:Yeah, so, similar to TikTok, the engagement rate on YouTube Shorts is quite high. It's increasing over time, which is again something we're not necessarily seeing, and YouTube is almost I want to say 20 years old, and so for a platform where we're seeing almost a 2% monthly subscriber increase is really high. So the demand is there, people want to see content, they want to subscribe and the engagement rates are absolutely there and increasing over time. So I think we've seen an 80% increase in brands starting to post on YouTube Shorts. You know, when we looked at the data six months ago, I would say some of the usual suspects on social were not there, and now we are seeing that it's become a much more popular platform for social first brands.
Speaker 3:I think they're seeing that if you look at the data, you understand what's working. There's great opportunity and synergy between your other content strategies as well. So I'm really happy to see that brands are starting to take YouTube Shorts more seriously, because I do think it's an incredible platform to reach new consumers and we unfortunately don't have the data to support this, but we also hear our customers say it's someone different from Instagram and TikTok. So if you are looking for new reach, if you are looking to engage with new consumers, like it's just one great way to do that.
Speaker 1:Gotcha. So it sounds like to sort of summarize what we talked about. A lot of the trends you're seeing. It's still all about short form video TikTok, Instagram, YouTube, Shorts, creators. You touched a little bit upon Any other things. Obviously, everybody listening should be going to dashheadscom slash podcast to download the support for free and learn more about the details. Any other big trends that we might be missing, that we didn't talk about, that our listeners and viewers should know about.
Speaker 3:I think that this is an obvious statement for me to say but brands who are looking and segmenting their data and content, that's really what's making a difference, and listening to their communities. Florence Bay Mills is a great example of a brand who frequently responds to questions with video and I think that, again, authentic connection and communication, showing that you want to engage with your community, respond to them, really makes a significant difference. And it's like that. How do you have a great short form video content strategy that resonates with your brand and represents who you are, maybe a different visual strategy than you're used to. But also, how do you authentically respond to a lot of really great questions and comments that are coming up, whether on your content or other content? I think that is what we're seeing is ultimately winning and it's understanding, using data and analytics. We have content segmentation tools in which you can clearly understand what content pillars are working, using that data and analytics to understand what's performing in order to constantly be evolving your strategy.
Speaker 1:That's fascinating and I think you know you would use the term social first. I still think there's still a lot of companies that aren't even digital first. So social first, especially in the beauty, you know, b2c industry, I can imagine how that's been the norm. But really, video first, in terms of not just content but engagement, is Definitely refreshing and I can see, especially with tiktok, when you respond to comments with a video, how those videos themselves Go into the algorithm and might just spark even more engagement. So it's actually, you know, I think, and I'm sure you'd agree, kate, for marketers.
Speaker 1:It's actually, if you can tap into it, it's, it's exciting and there's never been a platform that allows brands to be seen and heard and Engaged with as much as tiktok right now. And it's funny, you know, kate, I'm sure you don't see it, but I also have, you know, people, my network, that are in the B2B world and there's still this I don't trust tiktok and you know it's gonna be banned, they're still in our data. But the reality, and when I look at my own Gen Z children, the reality is there's a new generation that spends a few hours a day on tiktok and it just it can't be ignored. So I'm glad that you also brought to our attention that it's mainstream now for brands to be on tiktok and engaging there. It's not some rogue app that is going away tomorrow.
Speaker 3:Totally and I have two points. I couldn't agree more with everything you just said, and and one other point is we are also seeing Followers on tiktok start to slow down. Right, like you know, social first industries are starting to slow down and it comes to acquiring followers, on average on tiktok it's about 14 percent per month. We're seeing an increase, but industries like beauty it's about 10 percent. But I think what I love about tiktok and I'll give like real estate as a great example, or even B2B, like these industries have the ability to kind of like leapfrog forward. Right, they kind of, to your point, like previously weren't so great at potentially Leveraging social media, but I've seen some incredible ways in which really we work with Corker and they're super smart, like incredible ways that they're leveraging social media. You know, I think it's just again like this is your leapfrog opportunity as a Marketer, where you previously weren't leveraging social as a lever.
Speaker 1:Yeah, I like to bring up the analogy of China, who said we don't need to build a big fixed phone Infrastructure, will just go straight to cell phones, right, go straight to wireless leapfrogging. You know, 50 years of development and, and I agree, if companies get it, and as I said to my son who's struggling in one of his classes, you got to consume more of that content to better understand it. So if you're still behind on tiktok, obviously you just you need to be on the platform. You need to create an account as if it was your, your avatar, your, your target user and under the table User and understand what they're consuming and that's, I'm sure, to aggregate. That's where the best education you can get to try to figure out tiktok, absolutely All right, kate.
Speaker 1:Well, thank you so much for your time today. I want to remind people you can go to dash Hudson, dash Hudson comm, but more importantly, definitely I have a copy of the report right here. Definitely I'm a old-school printout guy, but definitely go down, download, print whatever you want to do, put it on your Kindle and score a 15-day free trial at dash Hudson comm slash podcast. Kate, thank you so much for your time today and I know you're in New York and I'm on the West Coast, but hopefully at some marketing conference sometime We'll be able to be able to meet in person and and I can't wait to see future reports and future data that comes out of dash Hudson and your customers.
Speaker 3:Amazing. Thank you so much for having me. This was like great time.
Speaker 1:All right, I hope you enjoyed that interview. I also wanted to say I don't really do many sponsored episodes, but there are times where I'm approached by companies with technology that I think are impactful and they are providing information that is educational and if I find value in it, I'm pretty sure you're gonna find value in it too. So I hope you appreciate that I I vet these opportunities and only choose really the best ones that I think I'm gonna learn from and therefore I think you're gonna learn from. So that's the whole background on my Sponsored podcast episode for this week and I also want to thank you those of you that have gone and reviewed this podcast. As you know, this is episode number 343, trying to get to 100 Podcast or Apple podcast reviews by the end of the year.
Speaker 1:We finally got to number 60, and I want to thank Natalie Greg, who listened to the previous episode, number 342, and she said 15 elements of a successful personal brand is a must listen to and implement. From a beginner to a seasoned professional. This podcast reveals incredible insights, compelling examples and critical next steps. Personal branding is truly a secret weapon and an incredible differentiator. One of my favorite takeaways is that the ROI of personal branding is a competitive edge. Natalie, thank you so much for that heartfelt review. I'd be honored if you have 15 seconds.
Speaker 1:Head on over to Apple podcast or Spotify, wherever you listen, and if you do write a review, feel free to reach out and let me know. I would love to thank you at a minimum. I want to make sure that I read you review on the air. It's the smallest, least thing I can do, so, once again, we still got 40 more to go. I'm not confident we're gonna get there, but I'm gonna try my best and remind you at the end of each episode. It would really mean the world to me and hopefully it's only 15 seconds of your time, alrighty, well, hey, it's getting near the end of the year. I think it's getting busy season for all of us. I'm gonna let you go. This is your digital marketing coach, neil Schaefer, signing off until next week.
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