Hello, digital marketers, and welcome to another information-packed episode of Your Digital Marketing Coach! Today, we're thrilled to have Kathryn McCauley with us, a wizard of user-generated content—those powerful, authentic gems that brands dream of. Kathryn's insights are game-changing; imagine using photo-worthy opportunities at every turn, prompting customers to snap, tag, and rave about your business. She discusses how something as simple as a chocolatier placing flags in ice cream can ignite social media buzz.
We'll delve into success stories where UGC has propelled businesses forward and discover how hosting events with an eye for user-generated content can create social proof that lasts the whole year round. Ever thought about adopting a 90% UGC approach? Kathryn and Neal weigh the possibilities.
Together, we'll explore step-by-step strategies to encourage and leverage UGC, from encouraging pre-event hype to creating an Instagrammable ethos. Kathryn's got the tips you need to ensure your content aligns perfectly with your brand voice, whether it's through manual curation or tasteful influencer partnerships.
Stay tuned as we discuss the power of branded hashtags, engaging with your community, and the real-world benefits seen by businesses that have adopted Kathryn's approach. Be ready to revolutionize the way you think about content creation, build stronger relationships with your customers, and fuel growth through this often underutilized resource.
So get set to be inspired, take notes, and transform your digital marketing playbook—right here on Your Digital Marketing Coach!
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Hello, digital marketers, and welcome to another information-packed episode of Your Digital Marketing Coach! Today, we're thrilled to have Kathryn McCauley with us, a wizard of user-generated content—those powerful, authentic gems that brands dream of. Kathryn's insights are game-changing; imagine using photo-worthy opportunities at every turn, prompting customers to snap, tag, and rave about your business. She discusses how something as simple as a chocolatier placing flags in ice cream can ignite social media buzz.
We'll delve into success stories where UGC has propelled businesses forward and discover how hosting events with an eye for user-generated content can create social proof that lasts the whole year round. Ever thought about adopting a 90% UGC approach? Kathryn and Neal weigh the possibilities.
Together, we'll explore step-by-step strategies to encourage and leverage UGC, from encouraging pre-event hype to creating an Instagrammable ethos. Kathryn's got the tips you need to ensure your content aligns perfectly with your brand voice, whether it's through manual curation or tasteful influencer partnerships.
Stay tuned as we discuss the power of branded hashtags, engaging with your community, and the real-world benefits seen by businesses that have adopted Kathryn's approach. Be ready to revolutionize the way you think about content creation, build stronger relationships with your customers, and fuel growth through this often underutilized resource.
So get set to be inspired, take notes, and transform your digital marketing playbook—right here on Your Digital Marketing Coach!
AI TOOL LINK
GUEST LINKS
Learn More:
Are you harnessing the immense influence of user generated content fully to skyrocket your brand's digital presence? From creating instagrammable moments to fostering a community of passionate advocates, there is a universe within UGC waiting for you to explore. Get ready to dive into actionable strategies and hear success stories that will transform your approach to customer centric marketing. For all this insightful buzz and exclusive tips from our UGC wizard from Down Under, Kathryn McCauley. So make sure you stay tuned to the end to this next episode of the your digital marketing Coach podcast. Digital Social Media Content Influencer Marketing Blogging podcast Blogging TikToking, LinkedIn, Twitter, Facebook Instagram YouTube SEO SEM PPC email marketing there's a lot to cover. Whether you're a marketing professional, entrepreneur or business owner, you need someone you can rely on for expert advice. Good thing you've got Neal on your side because Neal Schaffer is your digital digital marketing marketing coach Coach helping you grow your business with digital first marketing one episode at a time. This is Your Digital Marketing Coach and this is Neal Schaffer. Hey everybody, this is Your Digital Marketing Coach, Neal Schaffer. And welcome to episode number 353 of this podcast. Today is going to be all about user generated content and when I think about user generated content, I actually think about how and why this interview took place. So to give you an update, for those of you that have been following my journey in writing my book, I am really excited to say that my manuscript, in other words, working with my developmental editor over a few rounds, it is now finally ready for the process of line editing, copy editing, proofreading, I-E-I guess you could call it production. So that I am hoping to start the process this week and then I'm going to have an estimated time as to when this book is going to be ready. I am hoping it is going to be sometime in the may time frame. If your want to be part of my launch team which I am preparing, and I'm going to be offering a heck of a lot of value to. Those that join me and support me on this journey. Go to nealschaffer.com/newsletter and make sure you sign up to my newsletter so that I can keep you abreast of the activities. I will say in parallel, while this book is being edited, I am working on not just the audiobook which I might actually release before the actual book, and the audiobook is going to be based on the version that is going to be different than the final version of the book. It'll actually have probably five to 10% more content, and it'll be more like this podcast, which used to be called social business unplugged for those that remember the history. And if you go back to the very first episodes, you can hear that sort of like the demo tracks, the outtakes of a studio recording. So I'm really excited to be offering something unique. And yes, I will be personally recording the audio for this audiobook. And if that wasn't enough, I am also working on a workbook. That's right, an actual physical workbook that will guide you through exercises so that you can maximize and internalize everything that I teach. So yeah, a lot of exciting things. To happen in the next few months. I feel it's going to go by really quickly. So every day I'm just trying to plan things appropriately. But as part of writing this book, there are several strategies that a decade ago, a book on digital marketing would not include that. I made sure I doubled down on including them today in this book that I am writing. And one of those is user generated content. Now, I am always looking, well, I was looking for case studies to put in my book and user generated content, I mean, GoPro and Starbucks and all these famous brands. But this is really a book for a lot of you who are in small businesses. You might be a small business owner yourself, or you're an entrepreneur, or you are a creator. And therefore, I wanted to find examples that would be actionable by anyone. And when I talked about this, it was actually episode number 334. For those of you that have been listening, you know that a lot of the episodes that I recorded over the last twelve months were specifically to help flesh out content from my book. So episode number 334, which if your interested in user generated content, I highly recommend you check out. It was published back on August 30, about six months ago, but it was called reimagine your social media with user generated content. Now, when I posted about this, I had one encouraging DM appear in my inbox from someone named Katherine McCauley, who I think we were following each other because we're both involved in social media marketing, but had never really engaged. And she told me about how much she loved UGC. It's so underutilized. She's had a lot of success with it. She does UGC workshops in Australia and I thought, wow, this is someone that I can really learn from and maybe even feature her in my book. So it's funny because over the course of a month, I get between 20, 25, 30 requests to be interviewed on this podcast, but it's the person that doesn't request to be interviewed that just wants to offer value and is as passionate about educating and empowering others that I am. Those are the people that I want to introduce to you because I want to learn from them as well. And I know that if I can learn from them, it's going to be equally, if not more valuable for you. So that is how this podcast episode came up. And yeah, it definitely helped me flesh out even better content for my book. And Kathryn will be featured in this book. If you're asking about the title, I have yet to tell anyone the title until it is 100% finalized, but I hope to do so in the next few weeks, so stay tuned for that. But anyway, I'm really excited about the interview. Before we get to the interview, I've been experimenting recently with these different segments, and one segment that I want to continue using is the introduction of AI tools. I think that someone like myself, who has been following marketing tools, who's always blogged about them, podcasted about them. I used to even have my own conference called the Social Tool Summit. We are seeing just a new generation of technology, and what's beautiful about this technology is the smaller the business you are, the more empowering it is. Now, today I want to introduce you to a tool that I talked about in the last episode, my recap of Podfest, which is this podcasting conference. It is a tool that a lot of people were talking about called cast magic. Now, when I recorded this podcast, the very beginning, you heard what we can call a teaser. A teaser is what appears right before my intro. And it started with, are you harnessing the immense influence of user generated content? And it ended with. So stay tuned to the next episode of the Your Digital Marketing Coach podcast. That little snippet was developed by using this tool, Castmagic. Castmagic is an AI tool that allows you to import audio or video, and then it just provides you with a ton of different content pieces that you can repurpose for whatever you need. Now, I had already interviewed Kathryn on my YouTube channel, so if you go to YouTube.com/nealschaffer and go to the live tab, you'll be able to actually see this interview. But I was basically able to take that URL, put it into cast magic, and five minutes later I had ten different titles, 30 different keywords that I could use for SEO. I had speaker bios, an introduction, a timestamped overview, questions that I can use as teasers in LinkedIn posts or Instagram post key topics and bullets. I even had a clip finder for quotes, hooks and timestamps. I can go back and maybe go into a program like Opus clip and now create reels out of these. It actually had a real script, a sample LinkedIn post, a sample newsletter, a sample tweet thread, and even a sample threads by Instagram thread. And then the teaser that I recorded. That is actually a custom prompt that I added. And if you were curious, what is a custom prompt? I basically just said please create a short paragraph to act as a teaser to hook in the listener and introduce what they will learn from listening to the entire episode so that I can keep them listening to the end. Please make sure you end the paragraph with in quotes. So stay tuned to this next episode of the Your Digital Marketing Coach podcast and that is the teaser that it created for me. Pretty compelling. If you want to try this out, I sincerely hope that you will go to my affiliate link. Obviously this helps support the show at no additional cost to you. That link is going to be neilshaver.com castmagic C-A-S-T-M-A-G-I-C. You'll be able to try it out for free and I would love to hear what, you know, what you think I should say. And I will say that I had a phone call, I should say a Zoom call with someone from Castmagic today and I'm looking forward to doing more collaborations with them. Because this software is not just for podcasters, it's for anybody that has a Zoom meeting. It's for people that do sales calls. They even have an iOS app that if your wanted to go to a conference and go around the ten different booths and ask them about their tool and record that all in the iOS app, you can then automatically create a blog post review of those ten tools from that conference. I think you get the picture. It is a pretty, in the words of Larry David from Curb your enthusiasm, pretty amazing tool that I think is really a game changer and it's more of a platform tool that you can use for a variety of purposes that I think is going to become a sticky part of many creators and businesses. Martech Stack so anyway, nealschaffer.com/castmagic I'm going to stop there. Let's go right now to the interview with Kathryn McCauley. You're listening to Your Digital Marketing Coach. This is Neal Schaffer. Hey everybody, welcome to another live stream edition of the Your Digital Marketing Coach podcast. You know, recently on almost every episode I've had this call to action and the call to action is, I would be honored if you were one of the chosen few that went over to Apple Podcast and actually reviewed this podcast. So I can hit my goal of 100 views by the end of the year. But this is not that call to action. It is an example of if you engage with a content creator, whether it's me or another podcast or another YouTube or another blogger, you never know what the consequences might be. Case in point, it was a few. Well, when you hear the podcast several episodes ago where I did a dedicated episode on the power, the value of user generated content. And I was very transparent in that I was developing that content for my book, which last night I finally finished the final chapter of the rough draft. But when I released that episode, I had one person who is also a huge fan of user generated content. Someone that does workshops on user generated content, someone that works with businesses to help them with their user generated content. Reach out to me from down under in Australia and I said, you need to be on my show. Right. We all need to hear your case studies. And in fact, I would love to use a case study we hear today in my next book because the timing is just perfect. So I think that is just a great example of when you engage with a content creator or an influencer, whoever they may be, your never know where that's going to go. So I want to encourage you to do more of that. I don't care if it's me or anyone else, but I just think that there could be so much benefit for both parties when you do that. And with that in mind, I want to thank today's special guest from Australia, Kathryn McCauley, for going out of her way to engage with me. And here we are just a few weeks later, she is on your digital marketing podcast. So, Kathryn, welcome. Hi, Neal. Thank you. Thanks for everyone joining in today. I'm excited to be here. And yes, I love UGC, so when I hear other people talking about it, I get pretty excited. Yeah, that was pretty amazing. And here we are. So, Kathryn, can you give a little know? You had mentioned you have a company. A guide to Kathryn's handle, by the way, is a guide to underline social media. One word. So you have this company, a guide to helping a lot of businesses in Australia with their Instagram, their user generated content, workshops, consulting. Tell us basically what is it that you do and how did you get started doing it? Yeah, so most people know me as a guide to social media and I help people, just a lot of local businesses with their Instagram strategies and obviously trying to encourage people to use UGC, because we'll talk through the benefits during this episode. But I run some local business and tourism guides, basically on Instagram, and all of the content, or most of it is user generated content that I use. So I'm doing it every day, collecting it, sorting it, using it, and I see all the benefits of it. And through that word of mouth is how I get a lot of the consulting business that I do, which is helping people one on one or running workshops. And I also help out at events, which is another really great place to get a lot of user generated content. Absolutely. So, Kathryn, we're going to go deep, really deep into UGC today. But in this podcast episode that I recorded, I challenge companies to think 100% user generated content. So I want to ask you, do you have businesses that you work with where they actually have a 100% user generated content strategy or in place? I don't, but I do almost on my accounts, which I can talk about in a little bit. So mine are probably 90% UGC, a couple of the accounts that I run, and I can talk about that in a minute. But before we get started, we did want to say to get rolling with UGC, we would love you guys to take a photo of Neal and I. So you have to put a screenshot up for both of us and tag us, preferably on Instagram. So Neal's handle is at Neal Schaffer and mine is at a guide to underscore social media. So if you tag us in your stories or your posts and share that with your audience, that's user generated content. So you share that, all of your audience see that and learn about our businesses, but then we get to share that as well. So we're getting free content, basically, from the people watching this, which is what UGC is sort of all about. Absolutely. I just wanted to, in real time, be able to put this banner on the video. So, yes, take a photo tag. Neal Schaffer. Come on. You know how to spell my name, right? Hopefully. And a guide to underline social media on the socials. And, yeah, I mean, there's no better way know, understand UGC than by actually doing it. It's funny, because this reminds me, we had someone who maybe you've heard of in the Instagram. Do you know Sue Zimmerman? Yes. Okay, so sue is really famous in the Instagram space as well. She actually came to one of the conferences we used to run called the Social tool Summit. She came back in 2015 and did an Instagram takeover took over our channel and was posting on Instagram, but she also said, hey, everybody in the room, I want you all to take a picture and post it on Instagram. And that way you understand how Instagram works. And obviously this is very early days, but I think the same experiment here with user generated content makes a lot of sense, right? And perhaps a lot of people here have already experienced user generated content without knowing that it is user generated content. So why don't we take a step back, Kathryn, and just guide us through. Exactly. Let's begin with the definition of what is UGC. Ok, thanks. And I'm sort of talking about this more from an organic perspective of the general public and customers creating content, rather than a paid perspective. So user generated content can also be called customer created content. It's any content created by customers and the public about your business, event, products or services. So it's people sharing content about your business through stories, reels, feed posts, photos, videos, product reviews, testimonials. It's basically digital word of mouth and people are doing it all the time. Like you think if you go out to a cafe, you might take a photo of your coffee, you might post it to share with your friends, but if the business actually actively promoted their handle and you could see it on the table or up on the wall or something, you'd probably tag them. That is user generated content. And then they are resharing that other people are seeing it. It's really relatable because people are like, oh, that looks great, and it's realistic. And then the person who's posted it not only tags you, but all their friends and family see that content and they're like, where is she? That cafe looks great, or that meal looks really good, I want to go there. So it's just free advertising from your customers and they're doing it anyway. So you have to try and capture it. And that's what having a strategy is about. It's trying to capture that content because a lot of people will be sharing it and you wouldn't even know about it. Really great stuff. So I think any business creator influencer can use it. You just have to ask for it. Get people to create content about your business, tag you, and then you share it. So it's just a really relatable, more trusted way for other audiences. They trust their friends and family. Like, you can post something about your business, professional photos or videos, but if they see their friend posting something saying that it's good, even today, if people post a screenshot of this now and say, oh, check out this amazing podcast. Well, they're going to head over and check it out and listen to it. And you've got a new customer, not from anything, not from your promotions, but from someone else promoting it for you. So it's just really an untapped gold mine. Yeah, it really is. The holy grail of marketing is word of mouth marketing. And I think I get back to that promise of social media when it first emerged of, oh, viral word of mouth marketing. But that's really user generated content represents that word of mouth, right? It really is sort of the closest thing to that. And it's funny because you mentioned we're not going to talk about in the paid aspect. We're going to get to that later on in this conversation. I also want to get back to the 100% UGC versus why it always ends up being more like 90% instead of 100%. But anyway, those are two things remind me to talk about later on. So you talked about obviously what is UGC? Who can use UGC? I would argue even b, two b businesses, everybody wants people talking about them. So it's not just consumer brands. It could be nonprofits. Obviously they want to help spread the word. It could be politicians. I mean anybody who wants to spread the word about what they do or their business. A. You know, you also mentioned the great reasons for doing UGC relatable digital word of mouth, new and interesting way of showcasing your business. So for those that are listening or watching and saying, we already have some word of mouth, maybe, but how do we get more of this? Where would you recommend people get started in the process of actually creating that strategy? Where do you begin? It's actually very easy and very basic. So there's two main things that you first have to look at, which is I guess I'm mainly talking about from Instagram here, but you can apply this to any platform. So you need to promote your handle. So your account name, people need to know how to tag you. So just for example at Neal Schaffer, just putting that everywhere, putting your business handle everywhere, on your email signatures, on your posts, actively asking people for it and teaching them how to do it. So just promoting your handle. So it'll be at Neal Schaffer anywhere that you can do, you know, for example, regardless of what business it is, your Instagram handle, you can put it on hard copy materials. So like flyers, postcards, business cards, even tags on clothing, packaging, documents. If you send things to people, even a know Neal, you can put a postcard in your book and say, thanks so much, really appreciate this. I'd really love you to tag know with your favorite part of the book or where you're reading it or whatever. Tag me at Neal Schaffer. And then suddenly you're going to get all this content coming in of people taking photos of your book or what they liked about it for you to use, but also their business contacts or friends and family are seeing that and like, oh, that book looks good, what's that? And they might go and buy that because you asked someone to tag you. So just promoting your handle. Case in point, when I sent out the age of influence, it's hard to read, but I literally said, share a photo of yourself with a book on social media and tag Neal Schaffer so that Neal can give you a shout out. So. Exactly right. It can be that easy. Yeah. And it's just about asking. And like I said before, quite often people are doing it anyway and maybe they're not tagging you, but if you ask them and they tag you, then you get that content. And this goes for any type of business. Cafes you can put on your tables, coffee cups, if you've got a physical business, signage, you can make artwork out of your handle. Like if you have an office, the entryway to the office, make it photo worthy with your Instagram handle and everyone who wants to come in wants to take a photo of themselves because it's interesting and tag you. And then you're just constantly getting this stream of content coming in. So just promoting your handle anywhere, even on digital products, your website, email signature in your social media posts, slideshows at the start of if you're doing a presentation your can put it on the first slide and the last slide you can put it on a banner at the bottom. So just asking yourself in everything that you do, am I promoting my handle and my hashtag, which I'll talk about in a minute. So you could just say, we would love to see how you use X. Please tag us on Instagram using at blah blah blah. So it's just really simple, but just having it everywhere, you've got to ask for it and teach people that it's okay to do that and that you will share it. So you've got to show them that you share as well. And then more people will start doing it and I'll talk about how to sort of get started because obviously initially maybe you don't have anyone tagging you. So you've got to start somewhere. The other way is what's called a branded or custom hashtag. Let's take a step back. Let me just sort of for those listening. So the handle, I guess there are two different ways to look at that. One is to actually make it clear to people, to your customers, to people coming to your profile of tag us with this handle so that we can get to know you. We can give you whatever that is. But there's that notion of asking for it. And then that's in the digital world and then in the physical world. This concept of making an instagrammable environment in your restaurant where you work, at an event where people will naturally want to go to take a photo and understand how easy it is to tag you and the benefits of sharing. And maybe, as you said, if your already have people sharing, once you start sharing that UGC, it usually triggers other people to naturally want to share because they see you're already sharing. Right. They feel it's okay. So it sounds like that's a natural process that you go through. And once it gets going, it will naturally feed and you get more. Is that correct? This is the handle approach. Yes, definitely. And the other benefit of promoting your handle everywhere is also it just brings people to your account. Like, they might even know what your account is. So they're just discovering you that way as well. So it could be at an event or outside your business, on your signage, and they look up your account, they might start following you as well. So promoting your handle isn't just to get UGC, it's just general marketing. As you know, if you've got a vehicle with your business advertising on know, why not don't just have the Instagram logo, which is what a lot of people. Yeah, that doesn't help me. How do I know who you are? And I think we also have to remember that the younger, the generation, I know that most businesses listening are like, I don't want them to go to my social media. I want them to go to my website. But more and more of younger generations will first check you out, not on your website, but on your social handles, specifically Instagram, if not TikTok, depending on their age. So I think that's also an important thing to understand why getting people to your profile and having a profile of. User generated content that shows all of. Your happy customers is so important today. Yeah, absolutely. So, yeah, it's to try and get people to tag you, but also you might get followers out of it as well. More credibility. Yeah. So you sort of hinted at the branded hashtag as this other approach outside of your branded profile. So tell us more about what that's about. And what would you recommend there? Yeah, I think the branded hashtag, it's hard. I mean, they're both equally as important. But for me, I get a lot more user generated content from a branded hashtag. So that is a custom hashtag that you use that's unique to your business or event. So you generally just pick one. So mine could be a guide to social media, but even that is a little bit generic. So in the example I'm going to use in a minute about one of my accounts, let's just say a guide to Ocean Grove, it's very specific, so it needs to be really unique in that other people aren't using it. So, Neal, say your name is probably quite unique, but just say you wanted a branded hashtag for this podcast or anyone who has a podcast. You could call it the name of the podcast, or you could just call it Neal Schaffer podcast, and then that's what you promote. And when you decide what you're going to use, you have to look it up and make sure other people aren't already using it and it's not too generic. So one of my examples know, just say your a cafe located in Los Angeles. I'm just making this up. You don't write Los Angeles cafe as your branded hashtag because it's not related to your business specifically. And anyone could be using it has to be unique. So if your cafe is called the big blue Los Angeles, then your hashtag could be big blue Los Angeles because that's more specific. So look it up, make sure other people aren't using it. Make sure it's easy to read and spell. And an easy way to do it is to just try and use your Instagram handle. So it's all the same. And people aren't wondering, what was that again? Or it was different to that. So having a branded hashtag and then promoting that everywhere people use it in, say, their posts and reels and in Instagram, you have your own hashtag feed. So then all of the content that people have created with that hashtag, including yours and anyone else, has its own hashtag feed, and you can just go into that at any time and sort of sort through it and look for content that you might want to share. So that's one of the real benefits about it. It's like it's got this own place that it stores everything. People can click on it and go in and just see all the variety of all the different things you might not want to share everything, but everything is in there. So it's kind of like all your digital testimonials in one place, and people can go in there. I know you're going to go into an example, but before you do, two examples that I can think of that illustrate some interesting points, what you were talking about. So me and some friends in Orange County, California, had this nonprofit, it used to be called a tweet up before Instagram. So we had a hashtag that was for the tweet up, and the hashtag was Connectoc. We wanted to bring people together in Orange county to these networking events where we can meet in person. And we were supporting local nonprofits. But Connectoc was also claimed by another organization. It was a few months after we did our event, and then some other organizations started talking about Connectoc. So your really don't have any control over that branded hashtag, which is why you want to include your company or brand name, if possible. And another one, just one of my clients, they're a hair color company, so they have hashtag color me and then the brand of the hair color. So that means that it not only has the name of the brand, but also what they do. So it's this really unique and powerful combination that whenever someone sees the hashtag, they have an idea what that company does. So I thought that was, like a really good best practice if you can be creative with your branded hashtag. Yeah, and some people are really creative, and it's not their business name, but that's still a risk because you don't own a hashtag. Like, you can't say to someone, that's mine, don't use it. We had those conversations, but, yeah, can't do it. I think best practice probably is having your business name and then what it, like, your know, a big blue Portland cafe or something. If it was called Big Blue Portland, and then cafe is what it is. So just try and use your handle is probably the easiest thing, as long as it's not too generic. And then basically, with your branded hashtag, you can just go into that every week and scroll through it, look through what's in there, and, yeah, I can sort of talk about. That's probably sort of what I do for my business, but also with branded hashtags, you can create ones for events. So just say every year you have a conference, you have the conference name and then generally the year. So Ballerina trail 2023. That's one that I'm working on at the moment. So you put the year in there. So then when the content sorted, it's sort of relevant to the current event because there could be stuff in there from years ago. So you can have event specific ones as well, which is really good. And a lot of people will tag you at events. I've sort of got some examples that I've just taken out of people's bios of how they've requested content. So I can go through a couple of those. We can have a chat about them. So, for example, people in their. I got these out of people's Instagram bios. One is tag at Australia or hashtag see Australia to give us permission to repost. So that's the main tourism account for Australia. So that's pretty much all they've got in their bio. That's what they want. They want UGC. And their account would probably be 100% UGC. Obviously. They've probably got some paid stuff in there as well. And then some other examples are tag hashtag a guide to Ocean Grove to share. Another one. We help the world to capture and share itself in immersive and exciting ways. Meet the new hashtag GoPro hero twelve. So GoPro, use heaps of UGC. Another one. Share with us your hashtag Daniel's donuts moments. Clever. We've got one that has the phone emoji, then just hashtag Melbourne museum. Then there's share your visit hashtag Melbourne museum. Tag your photos with hashtag Disneyland for a chance to be featured. I mean, these are massive companies like know in their social media bio, that's what they have. Tag your photos with hashtag Disneyland. That's what they want. They are sourcing it. So these big huge people are doing it. They know the value of it. I think the clearer they are with that call to action, the easier it is for someone to actually respond and do it right. When you have a bunch of stuff and it's like, oh, tag us. It's not the same as those examples. I thought the visit us was it visit Australia. The very first one was very powerful as very, very. Although, you know, it says tag at Australia or hashtag see Australia to give us permission to repost. We'll talk about that in a minute. I definitely want to talk about. Yep, doesn't really give them permission, but yeah, they're clear about what they want. Can you give an example? You had mentioned that you work with a number of accounts that generate so much user generated content that they could post 100% organic if they wanted to. Some of the local tourism accounts there in Australia? Yeah, I live in an area that's actually quite a small area. The local towns where I live is about 25,000 people. So it's quite a small area. But I have some local business and tourism accounts called a guide to Ocean grove, a guide to bar and heads, and a guide to Geelong. And my branded hashtags for those are hashtag a guide to Ocean Grove, hashtag a guide to Bowen heads. So people in the area know what it is and it's consistent across any of those accounts. It's the same sort of hashtag across all of those accounts. So from those local accounts, just keeping in mind that only 25,000 people live in these two areas with just the branded hashtags. To get this number, I've taken out all of my posts as well. I've had 17,000 tags with those hashtags. Now, these are small accounts. I mean, they've got 9000 followers each. They're small accounts in a small area, but that's how much content you can generate from. It's not a big business, it's not even a big location. There's not even that many people that live here. So 17,000 pieces of content across those accounts just with the branded hashtags. So I basically, every day or every couple of days, I just go through the hashtag hub looking for what people have tagged me with and the process, it's sort of a manual process that I use. Obviously some people use automated processes, but I like to select what I want to use as well. And firstly, you should acknowledge and thank everyone who has tagged you, whether you want to share it or not, because they have made an effort and they like you and appreciate you and they're sharing your business with their friends and family. So they're promoting you. So you just at least say thanks or glad you had a great time, or whatever it is. You make a comment or you can send them a direct message, but if you actually want to share it, you need to ask for permission. So you can't just reshare someone else's content. So an easy way to do that is just to comment on their post, like say, oh, looks like you had a fantastic weekend. That cafe looked amazing. This is a great picture. Do you mind if I share? That's all. Something really simple. And then you wait for them to respond so you don't share it unless they respond in writing saying, most people write back, I'd love you to. No problems. Thumbs up. Whatever. It's pretty casual. We don't want to make it too formal. Normally done over commenting on that post that they published. Is it done through DM email or is it just keep it simple, just comment on the user generated content, await for a reply there. It's public, it's very clear. Would that be a recommendation? Yeah. So my process is I look for who's tagged me. I either comment on the post and sort of say thank you and ask if I can share it and then I actually save the post in a repost app. So anything that I have asked the question, I save it all in the repost app. So it's sort of like in a queue there waiting for a response. Okay. Sometimes I might send them a direct message, or if they've direct messaged me, I might message them. Or if I want to do a little bit more with the content than just simply reshare it, I'll send them a direct message. So I might want to make a reel out of it or combine it with some other things, or I might look at their account and see that they've actually got heaps of really cool content and I ask them, do you mind if I make a reel out of a few of your images? So that sort of stuff I would do in the direct messages. If it's just a simple, hey, love this, thanks so much, can I share? That would just be a comment. So if you want maybe something a bit more or a bit more of a discussion, maybe move it into the direct messages and then once they reply, best practice is to actually take a screenshot of the reply and store them somewhere. Because leaders, right? Yeah. Or later they might say, I never said you could share that. And so you can say, well, your did here, I've got a screenshot of it. If you are a business, a big business, and you're going to be doing this, you might want to consult with a lawyer. Like, we can't provide that advice to you, but as long as you've got written permission, every person who creates content, they own that content. So your can't just go and do what you want with it and reshare it. So you do have to ask. But also by asking, it establishes a relationship and opens up opportunities for you to talk to new people, for them to get to know you, promote you more. Then next time they're out or they're using your product, they're going to do it again and again and you're getting that content. Plus they're promoting you to their network as well. So that's how I sort of do it. With the branded hashtag. Let me ask you, and maybe we were going to go into this later, but asking for permission to repost and remix versus asking for permission to use their post in an ad or to use it on your website, have you ever had those conversations with creators? I don't do that. I just avoid that personally because I think then you're looking at contracts. I know there are people who, if they want to share UGC, they say, send us a DM and then they direct message them some form that they've got to sign and it just becomes complicated. And if you feel a need to do that, then you do it, but you'll lose people along the way. But if you want to use it on your website or outside of the platform, then I think that's different. I stay away from that because I don't want to engage with contracts and things like that. And I take photos myself, so I don't maybe need that so much. But if I was a business, I'd probably just pay the content creator for the content and then be able to use it as I wanted. Right. One more question, which is that 17,000 piece of user generated content library, how much time has it taken for you to amass that? Was this over a few months, a few years? Or what would your estimated length of. Time be over years? I started these accounts seven years ago. I haven't sort of measured how much content I had each year to know. I think probably in the last few years it really ramped up a bit, so it's just consistent. But the entire time I've been running these accounts, it's been primarily user generated content. And like I was going to say, it's not just even 17,000 pieces. There's other ways that I've been tagged on top of that, which is tags in the post where people can mention you in the image. And then that's the feed in your Instagram account. When you look at your profile and there's a little box on the right with a head in it. If you tap on that, that's anyone who's tagged you in the photo. That's another way people can do it. That's still user generated. And then you've got your app mentions, which you get a notification, so you can go and have a look at it, but then you've also got stories. So people tagging you in stories, which you want them to do with the app, mention the handle, because then you can reshare it. And almost on a daily basis, I'm getting those as well. So I'm not even counting any of that content in that 17,000 pieces. So it's coming in from lots of different directions. And one thing I suppose also once you start doing this is that people will do it won't tag you properly, so they might misspell the hashtag or not quite get it right. So you can actually search sort of for your business name or something and you can find content that people have tried to tag you unsuccessfully. And you can maybe reshare that as well if you want to spend the time doing that. So is the process of, we talked. About the promotion or promoting your Instagram handle to generate user generated content. Would you say the process of promoting your branded hashtag is pretty much the same or is there anything that might be a little bit different? It's pretty much the same, but I normally, in all of my content in my caption, I always have a call to action all the time asking for tags. So whether that's in every post? Yes, every post. Fantastic. What are you up to this weekend? Tag me on your adventures at a guide to Ocean grove. And then I also have what I call a caption signature. And so think of your email signature with specific instructions asking for user generated content. So if you're a business, no matter what it is, you could have a caption signature that you just copy and paste into every post that you do. And you just say your call to action, like tag us with your x images at blah hashtag, whatever your branded hashtag is. So every time they see a piece of your content, there's the request, there's your branded hashtag, there's your account name. So it's always there. And every piece I do it with, every piece of content, it's just a copy and paste. Yeah, once. You are by far one of my most well prepared guests who sent me some documentation beforehand covering the topic, which has made it very easy for me to interview. It's also why sometimes you see me looking off camera a little bit. But one of the questions you had prepared, which you've already given tons of advice in this last one, especially how do you get shareable? UGC, you talked about promoting your handle and branded hashtag, include your community in your content strategy. Is that similar to what you just said of talking to your community in your caption and then say, hey, fill me in on what's going on by tagging me? Is that sort of the idea there? Yeah. Well, it's looking at your online community. How can they create content for you. They probably already are creating content for you, but including it in your content strategies. So it could be I want to try and source UGC for one post a week and I will really celebrate those people and really pump them up and make them feel good and make everyone see that and want to be part of that as well. It could be I want multiple pieces of content. I want it all to be UJC. Just including a community is everything like your messaging, what you're asking for, your calls to action, resharing, thanking people, acknowledging them. You just think like, say you were at a conference and you had a stand at an exhibition or something and someone's standing at the front of your stand talking to other businesses and they're like, oh, this is so great. I've got this. You should check it out. You wouldn't just ignore them, you'd say, oh, wow, thank you so much for saying that. I really appreciate it. And it's the same if people are posting about you online, you should be grateful and reaching out to them. And it takes time. It's hard to automate those things because you've got to search for them and then you've got to have a genuine comment and they might write back and so you're engaging with them. So it's just about deciding how you want your community to be part of your user generated content strategy. And another thing I do to sort of mix it up and grow the account and get more ugc as well is I don't just rely on the branded hashtag and the app mentions. I also search for people creating content in this location. So you can search for people creating content in your industry. And then I ask them, oh, I really love that image. Do you mind if I share? And so they haven't tagged me, but generally most people say yes. So then I share them. I tag it. I put my branded hashtag and everything. I share it to my stories, they share it to their stories. And then quite often they'll start following me and then they'll start tagging me because they're like, oh, she shares my thing. She's got a big audience relative to where I live. She's got a big audience. And so they didn't necessarily know about me. I found them and I asked for it. But then it gives me a bigger variety of content. It exposes me to their audience and then they are more likely to then from that point to start tagging me so you can search for it as well. And that's a good way to get started. Like if you think, why would anyone tag me? So you could be a small business of any type and you think it's not very instagrammable. So you could start with obviously promoting your hashtag and your handle, but you could search for content that you think would suit your account that relates to what you do and your audience would be interested in it. And you can reach out to the person and say, hey, I really love that post, do you mind if I share it? And then you share it and you put your branded hashtag and you sort of say, thanks so much for sharing. Like other people don't know that you actually ask them and then people see that and you can keep doing that. Maybe you need to do that for a little while to get the ball rolling. And you need to ask all your customers so you can email your current customers and say, hey, I'd really love to share some feedback through social media if you wouldn't mind tagging me with what you like about our products or your favorite part of the book or how you've used this or whatever it is you want to ask for. And if you could tag me with a hashtag, blah, some people might do it and then your can share that. And that's a good way to sort of start as well. But when you just start promoting your handle and hashtag, it's not just going to magically sort of appear. You have to put a bit of effort in and you might have to ask first via email or in person, like customers. If you're meeting someone for consulting or someone comes into your shop and they're buying something, your say, you know what, we would really love it if you could take a photo of this when you get home and tag us. And they probably will. So most people are taking the photos anyway. So it's just one little extra step to tag you. So yeah, you can get started yourself by actively looking, asking, sending requests to your customers or to even people that you work with, like other similar businesses. Yeah, I think you've gone through pretty much all the bullet points. The one that I really love was ask for in person selfies with customers. So not only hey, when you get home, tick when they're in the spot. And I think this is something if you're b to b at a conference, if they're in your coffee shop, or even for any situation where you have the ability to be together with someone just to ask that simple question. People love selfies. I find when I ask people for selfies, they immediately start to smile, light up. Right. I think that's also a really easy one to think about. And I think inherently it'll make you more social as well, which will carry over to your social media into your user generated content. Yeah, definitely. And thinking of an event, if, say, one of the speakers took a self, like your took a selfie with them and you shared it, and everyone's like, oh, wow, you went there, you know them, whatever, then the next time the event comes around and you get an email about it, you may be more likely to go because you feel like, oh, I kind of know that person and I have a personal connection. Absolutely. It's not just that one. Off occasion, it's like ongoing relationships as well. Yeah, I had a little pause there because I lost my train of thought just now, and I'm just remembering it because this bridge between taking a selfie with your customer and the testimonial and feedback. So I work with a lot of realtors, and it's like every sale should generate a testimonial, but that testimonial ideally should come from the customer and it should be on social media in terms of user generated content. Right. So that is, I think, where when we talk about how universal this is, it's not just for tourism in small towns in Australia, it's any business that relies on testimonials of being able to get them in person together at your company. But having them post it on their mean, it leads to an interesting discussion. Do we want them to leave a review for us on Google, or do we want them to post a selfie with us on Instagram? We'd argue both, obviously, but I think it's just another way of thinking and asking for it that can deliver results. And I'm assuming, Kathryn, you've seen just similar shifts of mindset of asking more for it and finding situations where you can get your community involved will naturally lead to more user generated content being generated. Right. Has that been your experience? Yeah. And I think you have to make it easy for people. If they have to take too many steps, you lose a lot of people on the way. You might get a few, but say, leaving a testimonial, maybe you've emailed them and they've got to click on a link, and then maybe they have to sign into something and they can't remember their password too hard. Whereas the easiest thing is, yeah, just share in your stories. Take a photo of the sold sign, let's get a selfie after the auction or the sale with the agent and posting about it in the feed and you can write things know thanks so much to sue and Joe. Or they love know character homes or whatever it is, and that person's going to share that probably on their account, you know, then their friends and family see that and are like, oh, those agents look really good. Even just seeing happy, smiling people together works really well. I think for real estate it would work really well. I mean, everyone loves looking at houses anyway, but just the nice happy photos, like it's a pretty huge event to sell a house. Yeah. Happy customers, nothing better. So I think one of the other things we wanted to cover was the permission and copyright, so I think you went over that. One of the last things we want to discuss though was you have this concept of manual versus automated UGC collection. I wanted to make sure we covered that today. So what should we be aware of? I guess is there an automated way to do this? But is it at the end of the day better to do it manual and take the time because we're trying. To develop relationships well, I don't use the automated programs that I believe that there are some out there. I think when you're getting started you should be doing it yourself because you're making those initial relationships and you're also making those decisions about is this content that I want to share on my account that suits my account? And also sometimes you might want to go and have a look at the person's account who tagged you and make sure that all of their content is something you want to be associated with. Sometimes I go and look at people's accounts and they might have videos where they're swearing or things like that in a fun sort of way, but that's not the sort of person that I am. So I don't necessarily want to be associated with that. So you got to go and look at the type of content they create too, if you want to, because you are associating yourself with that person as well by sharing their content. And if you aren't doing it very often, then I think it's important that you know a bit about the person whose content you're putting on your feed and associating with your business. So when you do it manually, I guess you can do that at the start because maybe you've got the time, but if it does get to be a lot, I don't know much about the automated ways of doing it, but I know there are ways of doing it and obviously they search for all your hashtags and any social mentions. Maybe there's some sort of bot that sends them a message and they write back. But yeah, you've just got to make sure you've really covered yourself, that you do have permission, like written permission, that you can share it, that it is relevant and appropriate, and that you're acknowledging the person and making them feel valued because they have taken the time to help promote your business. And maybe an automated comment asking to share might not make them feel that great, but it's up to the individual. If you don't have time or you're really not that interested, maybe you just do the automated options. What do you think? Yeah, so automated is probably like using some sort of messenger bot. There might be some sort of email that sends out, like asking for reviews and tags. But yeah, I guess at the end of the day, you do have the right to decide whether or not you're going to use that photo on your feed. But nevertheless, if you end up getting user generated content from someone that you don't want to post, they may come. Back, say, well, you asked for it. I sent it to you, why didn't you post it? And then you find yourself in a different situation. So ideally, and Kathryn, I think you'd agree, we all want to be in a place where we are naturally getting so much user generated content that we can pick and choose, and no one is going to. We don't have to individually reach out and ask for it because it's a part of our culture and it's a part of our relationship with our community, as you suggested. But that actually brings me to something I wanted to cover as we get near the end here, which is that point. And you had said, we're going to talk about organic user generated content. So I teach a class on influencer marketing here locally at UCLA extension, and I begin the class talking about user generated content, because if people are not talking about you in social media, you need to get that word of mouth started. And a great way of doing that is through gifting product to smaller influencers and generating that user generated content. This is a paid version, and then at the very end of the class, it's a five week class. I get back the user generated content saying, you want to have enough advocates and brand ambassadors that they're naturally creating all this content. You won't even need to create as much content anymore by yourself because there's just so much flowing from the community, which is sort of, you've paid, but you converted them into organically doing it. So I'm curious as to have you ever consulted with businesses that no matter how much they tried, they still weren't generating enough and they tried gifting product or other paid ways of getting that user generated content? Not too much about paid, but recently I helped, we call them servos in Australia petrol station, which you call a gas station. Okay. Yeah. And we just talked about reaching out. I looked up a list of really nano influencers and provided a list of all the accounts that I thought they could reach out to and ask if they would go there and create some videos. And I said just let them be creative and create their own videos in their own style. And I sort of tried to target creators that were sort of of a younger demographic, like pulling into the survey to go for a surf and just a fun sort of videos. And I suggested that you would have to pay them and some people might ask for more than others, depending on the size of their account. And they were sort of saying, what do you think would be reasonable? And it's a bit of back and forth because as a content creator myself, I see the value and I know not only are they spending their time to go there and create the videos, but it's the years they've spent building up their accounts and their reputation as well. It is valuable, but I guess from a business point of view, hasn't done it before. It's hard to think, oh, giving that person x amount of money or vouchers or whatever. So it was for them a new sort of concept to do that. But I think if they got a variety of people from the local area that are really cool content creators making really cool videos, whether they're sharing it on their account and collaborating with them, or they're sending it to them and the business can post what they want, that's a great way to sort of get started and it's really fun staging. And you do have to pay for that. I guess if they were to offer like one free month's worth of petrol, they might not have to pay. There are ways of paying in product and service, but yeah, depending on the creator, at the end of the day it might require that budget and it's just a matter of thinking about where do you spend your marketing budget. So do a little bit less tv ads and magazine at, you know what mean so. But yeah, it is a very common conversation that I think a lot of small businesses in the United States are having. I definitely want every business to be thinking about it. That if you don't have that word of mouth, at least there are other ways of doing it might cost a little money, but definitely if these are local creators that live in the community that need gas, that tell their friends they need gas, and they all start hanging out at the petrol stand because it's a cool place, they create video and maybe the petrol stand put together a really cool instagrammable place where everyone wants to come and shoot their reels, then boom. I mean, that could be huge. Yeah. And actually that's something we didn't talk too much about is creating photo worthy opportunities and even a bit of theater, like having, whether it's art or the way you deliver something or if you have a package, you send something out the way you package it. Like actually making things photo worthy so that people are like, oh, I've got to take a photo of this. And then obviously you have your handle and hashtag clearly advertised somewhere. But yeah, no matter what you are, even if you're a petrol station, you could have a really cool photo opportunity inside some fun stand or something like that. And you can have obviously, competitions, like, we'll pick the best photo each month and they'll get a free voucher or something. And that's a good way to get heaps of UGC as well. But yeah, I've actually got an example on my account. I went to a chocolatier and they do really fancy desserts and this big bowl of ice cream comes out and in the ice cream are skewers, like with little flags and it says snap. Something like it basically said to take a photo and tag us. And on the skewers that were hanging. Out of the ice cream flags. Really smart. Yeah, I'll send you the Neal. And this thing is so extravagant and over the top anyway, like, it's this huge thing of ice cream with lollies coming out of it and everything. Wow. So of course everyone is going to make an unbelievable video and post it and tag them. And it's like, what a fun, great way to ask for content, but to make it like that's really the theater and photo worthy, making it really fun and interesting. And if you can find ways to do that, you'd have so much UGC, you wouldn't be able to even share it all. I suppose that's one other thing just quickly, that sometimes the stuff people tag you in, maybe you think, that's not quite the quality of what I want on my feed, but the person's gone to the effort and you still need to acknowledge them. So in those cases, I would always just share it to the stories and tag them and say thanks and then they're happy. But you haven't had to put it permanently on your feed so you can be selective. So basically, the really good stuff you put in your feed and then the excess things or the things that maybe you don't want on your feed, you can just put in your stories so the person is always still being recognized and everyone sees that in your stories as well. So I want to end our conversation on something we covered at the very beginning. And this is something I've been going back and forth with. We talked about Disneyland and in that podcast episode and in my book, they are one of these case studies of a brand that's 100% user generated content. But even you, when I asked your, said you're at about 90%. I'm assuming that there's always, when you have new launches, new products, special events, there's always going to be those situations where you have your own content. But for all those other cases, your. Can leverage user generated content for 90% of your content and still have room for your own branded messages. And I'm assuming that that's sort of the ideal that you found and many of your clients have found as well. Is that a correct assumption? Yeah, definitely. And a lot of it would be promoting events or sales or things that your audience aren't going to do and they don't know about in advance to be able to do that. So, yeah, mixing that in with the UGC, that's probably what that small percentage would be or things that you specifically want to post about. Like, it doesn't have to all be UGC, so it could just be that it's a small part of your content. But if people start doing it a lot more, I think it'd be worthwhile considering making it a large percentage of your content. Because why wouldn't you like free content creation builds and know like and trust builds your community, makes you more relatable and trustworthy, like grows your audience free digital word of mouth. It's like all the. So, Kathryn, before we go, two last questions. One is, are there any other case studies that we didn't talk about today that you wanted to make sure that get covered just in case people are at the end of this hour and they're still thinking, I don't know about UGC. Any other things we can say to convince people? I think just getting started and you'll realize how good it is and you'll probably also really benefit from those relationships that you make with those initial people that you share their content because you might talk to them a little bit more in the dms. You can also ask for feedback like what was it you liked about the book? Or what was it you liked about the event? Have you got any feedback in the direct messages? And you could actually get some really good information and then obviously build that relationship. And I think just one other thing was especially with events, I think it works really well with events. And most people think of event day, like sharing all the UGC on event day, but it's also about pre event, like trying to get user generated content in the lead up to the event to help promote the event, sell more tickets, build your know, I'm working on an event at the moment and we have emailed all the sort of, I guess, artists, but for any event, it could be like speakers or ambassadors, even attendees specifically requesting your g to see. Like for example, we emailed the artists, hello, artists. To help promote the arts trail on social media. Please tag us. And just really specific, here's the event hashtag, here's the handle. We sort of say it's really important that we all do this, blah, blah, blah. But you can also request that of all your participants when they sign up, tell us what you're excited about or share your journey as you travel over here, or which speakers are you looking forward to seeing. Whatever it is, you might send them something in the mail and ask them to take a photo and just reshape. All of that builds up the hype about something as well. That could be a sale or an event, and then you potentially will get more sales and customers from doing that as well. So it's not just say with an event, the event day, it's like everything leading up to it that you can take advantage of to create lots of content. And I think, yeah, with events, it's a really great opportunity. And if I was running an event, I mean, I help with events. If I was running an event, I would make sure that I have employed someone and that's their one and only job, forcing UGC, figuring out ways to get it, making sure that we're promoting our handle and hashtag, making sure we've got photo worthy opportunities and being there obviously on the day, but also just looking and sharing. Like it's not just something on the side, it should be like one of your biggest sort of marketing activities. Yeah. And Kathryn, I'm sure you'd agree. I mean, some might think this is an exaggeration, but if you do your event right and you plan it with UGC, in mind, you might just be able to create a year's worth of content from an event. And this is why I challenge my clients and I want to challenge all of you. Why don't you create an event for the sole purpose of generating UGC, right. If you have no other way of doing it? I love the case study that I've shared before of General Electric of having this GE Insta walk in their aircraft engine factory. Right? It gives them an excuse to bring in photographers to have an instagrammable experience do an event. So it's something that really, any business, b to c b two b can do. I couldn't agree more that events are so powerful for so many reasons, but from a UGC perspective as well, it's a great excuse to get lots of content. So, Kathryn, this has been fantastic for those that are listening, I know that you consult with businesses one on one. You do workshops all around UGC. If people that are listening watching want to get in touch with you, where should we send them? Preferably Instagram, a guide to underscore social media and send me a DM. Or just tag me with your pictures from today, please. So I'll share it to my stories. Oh, one quick tip is go into your Instagram settings and make sure that anyone can tag you because your settings might be set to only people that follow you or that you follow can tag you. So you don't want to miss out on those opportunities as well. So, yeah, if you could tag us in your stories with a screenshot right now, that'd be great. But yeah, find me on Instagram. And my website's aguidetosocialmedia.com. And yeah, reach out with any questions. Or if you think you have a business that's a bit tricky, send me the challenge and love it. I'm sure there's no sure you love the challenge. So once again, take a photo. Well, if you're listening on a podcast, just take a photo wherever you are. If you're working at the gym, if you're driving, be careful. Like, wait until you pull aside. But tag Neal Schaffer and a guide to underlying social media on the socials. We'd love to hear from you. Kathryn, this has been really awesome. Thank you so much for all your time. You've been really generous with it. You've given a lot of really targeted advice. And I think talking about this versus talking about how do I get more followers or how do I get more likes, it really is much more valuable, and it just gets to the heart of what social media should be about for businesses and about generating word of mouth. So thank you for, I really appreciate that. We have very similar opinions on the subject and you've added just a tremendous amount of value. So thank you so much. Yeah, thank you. It was great to talk. Really loved it. All right, I hope you enjoyed that interview as much as I did. The fact that this interview actually went over an hour, I think shows the passion that both Kathryn and I have for the subject of user generated content and how incredibly powerful it can be. Like I said, this is one of the dedicated chapters, one of the dedicated strategies in my upcoming book, and you'll be hearing more about that in the not so distant future. All right, well, this was a long one. I'm not going to keep you any longer. I want you to listen to the next episode of this podcast or whatever podcast your enjoy listening to. I'm a podcast listener. I subscribe to, I don't know, ten different podcasts. So keep listening and that's it. I want to thank you for your subscriptions, for all your reviews, all your support, all the social media notifications, the tags, and all the emails. Love you all. Can't wait to serve you in the next episode. Until then, this is Your Digital Marketing Coach, Neal Schaffer, signing off. You've been listening to Your Digital Marketing Coach. Questions, comments, requests, links? Go to podcast.nealschaffer.com. Get the show notes to this and 200 plus podcast episodes at nealschaffer.com to tap into the 400 plus blog post that Neal has published to support your business while you're there, check out Neal's digital first group coaching membership community. If you or your business needs a little helping hand. See you next time on Your Digital Marketing Coach.