Your Digital Marketing Coach with Neal Schaffer

21 Ways I Use ChatGPT

• Neal Schaffer • Episode 366

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Have you ever wondered how AI could revolutionize your marketing game? From my hands-on experiences with ChatGPT, discover how I turned 21 conversations with AI into actionable strategies for boosting productivity and content creation. This episode promises to arm you with practical tips on leveraging AI for your marketing, business, and even personal life. 

Ever thought AI might make us lazy? Think again. Learn about Perplexity AI and other tools that are revolutionizing productivity without compromising human oversight. With major updates from tech giants Microsoft and Apple, the integration of AI into our daily workflows is inevitable. I'll explain how tools like ChatGPT can transform blog posts into engaging video scripts and refresh your online content, ensuring it stays relevant and optimized for SEO. 

I will also explain in detail how Chat GPT saves me countless hours and enhances content quality. At the same time, I will also talk about my commitment to maintaining a human touch in content creation, despite the advancements in AI technology

Join me as we explore how AI can help you work smarter, not harder, freeing up time for what truly matters.

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Speaker 1:

As a listener of this podcast, you know you need to find ways to leverage AI more, not only in your marketing, but in your business and in your life. Well, how does your digital marketing coach, Neil Schaefer, leverage AI himself? I'm going to share with you my most recent 21 conversations in ChapGPT to give you some ideas as to how you can better leverage AI for your marketing, for your business, for your life. So make sure you tune into the end of this next special episode of the your Digital Marketing Coach podcast.

Speaker 2:

Digital social media content, influencer marketing, blogging, podcasting, vlogging, tiktoking, linkedin, twitter, facebook, instagram, youtube, seo, sem, ppc, email marketing there's a lot to cover. Whether you're a marketing professional, entrepreneur or business owner, you need someone you can rely on for expert advice. Good thing you've got Neil on your side, because Neil Schaefer is your digital marketing coach. Helping you grow your business with digital first marketing, one episode at a time. This is your digital marketing coach and this is Neil Schafer.

Speaker 1:

Hey everybody, this is your digital marketing coach, neil Schafer, and welcome to episode number 366 of this podcast. If you're curious, I used to publish on a certain day of the week, but there are certain times, like when I am on business or personal travel, where sometimes I don't have any gas left in the tank and this isn't an electric car, so I can't plug it in and churn out a podcast episode ASAP. So there are weeks where I go by without podcasting. Now it is my commitment to you, my listener, that every year I record 50 episodes and with the current schedule, you're going to see me scheduling on different days pretty much at an every six day or so pace. So if you haven't seen a new episode from me in a while, rest assured, within a week it'll pop up. And don't be surprised if it pops up at a random day of the week. I only publish on weekdays. You're not going to see them on weekends, but I just want to let you know that in advance, just between me and you. It's not easy, you know, recording podcasts and I do like to stay in the here and now. I don't want to record these like six months ago. I want to give you the latest up-to-date industry information as well as personal information about how things are going and the way I see things. So that's my disclaimer, in case you are curious. All right, so before I get into the main topic, some quick industry news updates and with social media, I think that we are still in an interesting area where I'm starting to see on LinkedIn it looks like they're starting to crack down a little bit more on spam commenting. It said that only your connections can comment on it, which normally was some sort of setting in your privacy settings, but they may be tinkering with trying to reduce the gaming of comments and engagement that we see on some people's LinkedIn posts Not going to name names here Threads I am really enjoying.

Speaker 1:

I think I mentioned last podcast. I've been spending a little bit more time there. I do use SocialBee. Go to neilschafercom slash socialbee for a special deal and I do use that to basically create my thread in SocialBee and then I get the notification with the SocialBee app on my iPhone and it's just really easy. It takes 15 seconds to post at the threads, so that's allowed me to post on threads daily and I'm really enjoying the conversations there and the people that I'm having them with as well. So you can find me, obviously, on threads Neil Schaefer, my username everywhere N-E-A-L-S-C-H-A-F-F-E-R. Love to hear from you there.

Speaker 1:

Tiktok social commerce continues to boom. Obviously, we don't know what's going to happen with the band, but I am still going all in on TikTok. I'm creating a sponsored blog post and video on how to launch your first TikTok ad campaign and I can't wait to share that with you. Once it's done, I hope to record it literally right after I'm done recording this podcast episode. So be on the lookout for that soon and I hope it's going to help a lot of you and, in addition to that, I think, all the other news.

Speaker 1:

There are some news around this leak of the Google algorithm documentation. If you do a search for Google algorithm document leak, you'll see some information about this. Rand Fishkin, the co-founder of Moz, has had an interesting article on this. We're starting to see more and more articles about hey, here's how the algorithm works and here is how you can write more optimized SEO content for it. You know, I think that if we are in the mindset of trying to dupe the algorithm, I don't think we're going to be successful.

Speaker 1:

There is a lot of value in blogging and having long form content outside of SEO, but where there are ways that we can adapt our best practices to Google best practices. That is a win-win, and Google has been very clear from day one write quality content. Obviously, they prefer that that content is original, it is based on your expertise and your experience, and that is really the best advice. What's interesting is that Rand, in his article about the Google leak, said you know, SEO has turned more and more into are you a well-known brand or not? And if you're not a well-known brand, it's just harder and harder to rank. And I really feel that sentiment with the most recent changes, where it seemed like the more famous brands had an increase in rankings and traffic, whereas the lesser known brands including my own brand, when I'm compared to a HubSpot or a Buffer seem to have lost a lot of momentum. So just something to think about. Either way, we still have this need for long form content, which I am all about evangelizing.

Speaker 1:

The other updates really come from the world of AI, and when I get into my talk for today, I'm going to talk a little bit more about some of those. Just every week it seems there are major developments, and it may not be specific to generative AI for marketing, but there are things that you really need to be aware of from a business and professional perspective. On my personal update, I am getting closer to launching that Kickstarter for my new book. It is currently in a state where I'm still collecting those endorsements. It is currently in a state where I'm still collecting those endorsements, and once those are done which I'm hoping in the next week I will be able to finalize the interior, which is going to include the advanced praise and then the back cover. In a parallel, I plan to launch a pre-launch window of a few weeks to get email addresses that will be announced or that will get notification when I actually launch the campaign. So I'm currently working with my graphic designer on creating some imagery that I'm going to be including in the landing page.

Speaker 1:

As you'll hear in this upcoming main section of the podcast, I have already determined what the tiers for the Kickstarter are going to be. You know how much is what going to cost? What are you going to receive? So once I have these images created, I really should be good to go to submit that to Kickstarter and hopefully in a few business days I will have a pre-launch form for you to fill out. And what's important about the pre-launch is there will be early bird specials. So you're going to want to make sure that if you want to back the campaign, you do so on the first day. It will be to your benefit. Do so on the first day, it will be to your benefit and I'll be introducing those a little bit later.

Speaker 1:

I'm really encouraged by the endorsements that I continue to receive from people authors and influencers that I have the highest respect for that have already reviewed the advanced reading copy. These will be part of the book, maybe back cover, but I want to share with you. Today I got my latest endorsement from no other than Anne Hanley, who is the Wall Street Journal bestselling author of Everybody Writes and CCO of Marketing Profs and one of the co-founders of Marketing Profs, if I'm not mistaken. Very short, but Neil's new book is your accessible, actionable guide to what matters most in modern marketing. Really excited to get the book out. It is coming, stay tuned.

Speaker 1:

And on other notes, because you're listening to this on a podcast player, I was also recently a guest on Phil Palin's Brand Therapy podcast. Phil is a branding expert. He is also a fellow Adobe Express ambassador a great guy that I've gotten to know through seeing him at all the Adobe Max events, and I was featured in an interview on episode number 213. Why does human content outrank AI in the digital space? Something to think about, especially as I go through this episode. So do a search for brand therapy and you will be able to find the podcast and I am episode number 213. So I want to give Phil and that a shout out, and when I'm a guest on other podcasts, I will definitely let you know. In the future, especially with the upcoming launch of my book, I do plan to be more proactive in trying to get onto more podcasts as part of the book marketing right. And if you're curious, when I launched Age of Influence or should I say when I published the Age of Influence I was on a hundred different podcast episodes and recorded a podcast episode about being on 100 different podcasts quite meta, but you can go back into my 2020 podcast episodes and you'll be able to find out about that.

Speaker 1:

It still is a very, very effective way, not just for authors but for businesses, to get the word out about what they're doing, all right. So I wanted to share with you another AI episode and I thought that it would be really cool to just let you know how I use AI, and this was brought upon me for a few reasons. First of all, today I had a really interesting response to a tweet that I posted. Yes, I still call it tweet. I'm still on Twitter. Twitter is where I tend to share the most industry news, so if you're interested in my perspective on the industry, like I gave you in the intro to this podcast episode, make sure you follow me there.

Speaker 1:

Twittercom, slash neilschafer, which will obviously re-forward to xcom, slash neilschafer and I shared information about Perplexity AI and a new press release they had for a new feature, perplexityai or Perplexity AI. I've talked about them before on the show they are. If you're thinking about using AI just purely as a search engine, they have really emerged as a really, really interesting tool that you should definitely check out. So my tweet I want to share with you because I said cool, perplexity AI launched a tool to turn research into content effortlessly. It streamlines content creation by transforming research data into coherent articles, boosting productivity for creators and researchers, and then I shared the link. This is an article from readwritecom, a very authoritative source I trust, and I was really surprised when I got this comment today, this morning, which is actually prompting this podcast episode, which said, quote you cheer laziness, question mark Wow. And I thought how well bizarre that the comment was.

Speaker 1:

I also understand that some people still think that everything we generate from now on is just going to be 100% AI generated, with no human interaction. I'm going to press a button and then boom, all of the information will be processed and I can just sit back and be lazy, and I think that cannot be farther from the truth. And that is one of the reasons why I really want to record this episode so that you understand even Microsoft is using the word co-pilot and I'm going to talk a little bit about Microsoft in a second that these AI tools are not the masters of our domain. They're the interns, they're the volunteers, they are the workers who work 24-7, who don't take time off, they are our assistants, our virtual assistants. You can name them whenever you want. We are still the masters of our domain and it is how you use these and when you use these tools that is going to differentiate one professional from another and one business from another.

Speaker 1:

And I talked about Microsoft. So Microsoft just made this huge announcement that the Windows PC is going to have AI support. I think it's going to have a dedicated AI key to launch Microsoft Copilot. Ai is going to be an integral part of Windows, of not just the software, but the hardware AI acceleration. So that is the first revolution in the PC since the internet. And then just today, as I record this and I'm recording this, on Monday, june 10th Apple announced that generative AI is going to not just be part of Siri, but part of iOS and future Apple devices, and it's an absolute no-brainer. We are becoming that much more dependent on AI today, like we became dependent on the internet some time ago. It is really the same thing. So AI is here, ai is now.

Speaker 1:

I want you to think about how you use AI to make you smarter and make you work smarter, and not harder. That is what this is about. It's not about laziness. It's about our time on earth is limited, is precious. I mean, would you rather spend more time working or hanging out with your friends or with your family or doing something that you truly love, even if you love your work like I do? So that's really what this is about. It's about freeing us up to do higher strategic items or maybe to be able to create a little bit more time for ourselves and for our lives, and I want you to remember that because I think that's a really important driver, at least for me. When I look at these AI tools and, like I said, it reminds me of the days when the internet emerged. And this is where I always think that Gen Xers and baby boomers actually have an advantage, because they can think holistically about these technologies, because we remember the world before these technologies, like before email addresses, before smartphones, and I can go on and on. But it really reminds me of the days when the internet emerged.

Speaker 1:

Imagine someone spending time looking for and finding relevant information for an hour a day versus someone that doesn't. And at the time people are like you're going to do research on the internet, are you crazy? Go to the library. We laugh now, but just think of the difference of just how much information you could absorb and find efficiently compared to older ways of doing it. You can see how huge this difference over time. And yes, back then people were saying you couldn't believe anything you saw on the internet. And there's still some people that are heavy consumers of information on the internet, but they're saying the same thing about AI, right? It is the same thing, right. We can spend time Googling or we can look at the generative AI search results from Google and we can just find that much more information quicker. Is it better information? I don't know. You still have to have a holistic perspective and an analytical perspective on how you consume and what information you consume, and that's as true with AI as it is with the internet and with social media. But those that use it and those that figure out how to use it are going to be at a strategic advantage going forward, and they will benefit their businesses as well, I think businesses going forward.

Speaker 1:

It would not surprise me if one of the interview questions is well, how are you using AI right now? How well do you know it? And that's really the purpose of this episode. Now, obviously, you're going to get a lot of marketing ideas from how I use it, but that's how I want to preface this and give you the background on why I'm talking about it and why it is so important. So I also mentioned recently that, instead of using all these marketing specific tools, I've decided just to go to chat GPT with the release of 4.0 and start a paid account there. I'm not on cloudai yet. I do plan to be trying that out as well in the not so distant future.

Speaker 1:

But since I have gone on the chat GPT, I have not felt limited by some of these other tools that are there for specific purposes and since it's paid, I can get the best information possible fastest, most accurate, most up-to-date. So $20 a month is an absolute no-brainer. It reminds me of the days where you know $10 a month to hook up to the internet, right DSL modem. We're living in the same age. This is a no-brainer expense a $20 a month.

Speaker 1:

So, as I begun using ChatGPT, I want to share with you and I just started using ChatGPT. Like I said, I used to use all these other different tools which I still use, and that might be a title of another episode to give you an update on what I've been doing with those. But this is really to hopefully inspire you as to ways that you can use ChatGPT or AI, but also to further give you an understanding of this co-creation that it is still the human in charge. It's the human on the outside and AI on the inside that it is still the human in charge. It's the human on the outside and AI on the inside. So let me just you know very briefly I'm going to go through these 21 different ways. I use ChatGPD.

Speaker 1:

I'm not going to share the exact prompts. That might be a stretch goal for my upcoming Kickstarter campaign. So if you're interested, please do reach out and let me know. But let's get started here. So, number one I'll give these numbers that, if you want to skip ahead, you'll know what number you might've missed.

Speaker 1:

So, number one create a YouTube video script from a blog post. I think one of the trends that we're seeing in SEO, with Google's generative search and preference for big brands, is that a lot of brands now are looking into creating more video. Ai is getting closer with video, but there's nothing like a human face for a long form YouTube video or a short form, tiktok, instagram reel, youtube short, and those can be shared on LinkedIn and Twitter and Facebook as well, and Pinterest for that matter. So AI is really good at processing information and repurposing it into different formats and adding a little bit more context where you might lack it, let's put it that way. So I found I have yet to use this for a video per se, but I did find it really, really interesting that you know this is based on my content, right my blog posts that I have uploaded or shared the URL, and letting them know what I want to talk about in the video.

Speaker 1:

And having to create what would that look like if it was a video script? I would never record a video 100% from a script that AI generates, because it's not going to sound like me, right? No matter how much of the tone we try to add through AI tools, through prompts, it is still not me. So there's always going to be revision, but it is a great starting point, right. It gets me over the hump as to, well, what the heck am I going to talk about? I don't want to read the blog post verbatim, although I have done that in past podcast episodes. I have read a blog post verbatim into audio. I'm not a big fan of that, right, so it's taking that script and making something of it. So, like I said, I've yet to record that video. I'll let you know when I do, but that is an easy way of using AI and, I think, a really compelling way of using it. All right.

Speaker 1:

Number two, and I was inspired by this by a webinar that Jasper did. So Jasper, the person in charge of SEO there, was on a webinar and she was talking about the ways that she uses her own AI tool, and there were basically two ways. One was looking for ways to refresh a blog post. So once you've built your library of content, you want to revise it over time as new technologies, new trends, new concepts appear. So she was using AI to sort of hey, what are some other things? Looking at the top search results, what are some other things that we can utilize to flesh out the content and make it more up to date in our revision, which is a great way of using AI as well. But the other way, she said, was creating an SEO content brief for her writers.

Speaker 1:

Now, I also use writers in my business and, to be honest with you, I used to outsource the creation of creating an SEO content brief. But after seeing how Jasper did it and creating my own little prompt in ChatGPT, it allowed me to create what I thought was a better SEO content brief. In other words, before, sort of like an outline, before writing a blog post, what are the things that I want to make sure that I cover right? And that, to me is the content brief. It's the outline, right, but it's also optimized for SEO. This is a really compelling way of leveraging AI is to create a content outline or, if you use external writers, a content brief that is up to SEO, optimized. All right, that was number two. Number three part of leveraging ChatGPT is also to learn things.

Speaker 1:

It is, to me, a more sophisticated search engine. It doesn't replace the search engine, but there are some times where I find, because I can go back and forth with it in a conversation and fine tune things, I find that I get a better result. So one of these was basically recommending a book about Kickstarter for authors. So I am an author. I plan on launching my first Kickstarter. I wanted to buy one or two definitive books about the subject. So it came out with five books and I had already done a search on Google for books and Amazon for books I was interested in and it did not include one book that I was wondering what it thought about. So I said, hey, if you were going to include this book in this list of recommended five books, where would you add it? And it added it at number two, right? So for whatever reason, it was using out of date information or maybe information that, for whatever search it was doing, it couldn't find it. I don't know right, but when I add these things and I'm going to give you another example of how I did that it will re-rank it and sometimes the ranking will be good. Sometimes it won't be good, but it puts it on ChatGPT's radar as well and it helps improve the result of your search results. Improve the result of your search results. So I recommend, if you don't see something there, when you ask for a list of something, ask it to re-rank based on your own inputs. All right.

Speaker 1:

Number four this is a funny one because it deals directly with my upcoming book Recommend top digital marketing authors to ask for book endorsements on. Yes, I asked ChatGPT. I have lots of friends, acquaintances, that are also authors and I wanted to create a prioritized order as to who I should reach out to, maybe some people that I don't know that well, who should I reach out to as well? So you'll be interesting to hear that the top 10 influencers that ChatGPT chose, I'll let you know, right? So? Number one Gary Vaynerchuk duh. Number two Seth Godin duh. Number three Neil Patel, which is interesting because I was asking for authors. I think he's co-authored a book, but he's really not an author. Number four Anne Handley. Number five Rand Fishkin from Moz. Number six Michael Stelzner, social media examiner and social media marketing world. Number seven Brian Solis. Number eight Mari Smith. Number nine Chris Brogan. Number 10, jay Baer.

Speaker 1:

If I ask it the same thing today, it may give me another number, I don't know. And then I asked it to say, hey, please give me 10 more, 15 more, and I basically created a list of the top 50 and saw how many in there that I knew and then, where there were other people that I thought that should be added, I asked it to re-rank, so I ended up getting a list of like 65 and then basically working off the top 50 and seeing who I could reach out to, who I should reach out to, who I want to try to reach out to as part of asking people to endorse the book. Interestingly enough, my name was not included until I asked to add it and I ended up at being number. Let's see here, number 26. So, hey, I'll take it, but nevertheless, really, really interesting exercise that this is something that if I did a Google search, it would just provide me with all these different listicles that I would have to organize myself. Chatgpt makes it convenient. Is it accurate? Of course it's not 100% accurate, but it is better time spent than spending a few hours trying to research this according to my own algorithm because, as my Gen Z kids would say, it is not that deep, it does not require that precise of a ranking. So that was a really cool way of using ChatGPT.

Speaker 1:

Number five organize bullet point topics for a podcast episode. So I recently did a podcast episode, which has already been published, and I knew what I wanted to talk about and I sort of threw it in there in bullet points, saying hey, this is the topic that I want to talk about and here are my thoughts about what I want to talk about. Please organize these into 10 different sections and flesh out any other areas where you recommend I should talk about to make it a comprehensive episode on that topic. So, once again, it's beginning with my content. My content is the inspiration and it is organizing the content but also giving me other ideas. Some I thought were great, some I didn't use because they were irrelevant. But this is how, just like generative AI with Photoshop or Adobe Express, can fill in a missing background. Well, chatgpt can do it for you textually as well. So I thought that was a great way of using it, and I could have organized bullet point topics for a YouTube video, for a blog post, for anything but summarizing. Organizing is a great way to use ChatGPT.

Speaker 1:

All right, number six how to record an audio book. So I plan to record an audiobook myself from my home studio where I am recording this podcast, and I wanted to get more detailed information on best practices. And the great thing about ChatGPT, which is different than using a search engine, is you can go back and forth, right. So what about in this situation? What about my front matter, my back matter? Do I need to read the table contents? It all becomes part of the conversation and then, guess what, I can follow up in that conversation or when I launch a new conversation, it is already in its database that we've already had that conversation and so it knows to tap back into it, and that's going to be really important for other points I'm going to make, because I'm only at number six yet we still got 15 more to go.

Speaker 1:

All right, number seven this is a really interesting use of ChatGPT, which is creating questions for the hook in my upcoming Kickstarter campaign. In other words, what are the pain points, what are the things that people search for if you're an entrepreneur or a small business owner or content creator or marketer, and what are the pain points you have vis-a-vis digital marketing, digital marketing strategy, digital marketing ROI, et cetera, et cetera. It came up with a bunch of different questions and my hook for the Kickstarter campaign, at the very top, are going to be a few questions and then, well, if that's you, this book has the answers. Right. It's a very, very common way of creating a landing page starting with these questions. So this gave me tons of ideas for questions and, yes, I did end up using a few of those questions, tweaking them, but it confirmed a lot of the questions that I was thinking of and it helped improve my own content.

Speaker 1:

Number eight so I talked about the power of ChatGPT and how to organize concepts and things. So, for a particular blog post that I'm writing about Amazon seller tools okay, so I have a list of 15 different tools vendors I plan to blog about and I had an idea of how I wanted to categorize it, but I thought you know what, let's see what ChatGPT says. So I fed it these 15 tools and it organized, I believe, in the six different categories of types of tools, like repricing tools, amazon ads management, et cetera, et cetera. So I could have done it myself and spent 5, 10, 15 minutes, but it did a really, really good job in like a minute right To organize these subcategories. So that's 15 minutes I can spend on the actual content creation right. This is how we get to get more of our time back when using AI.

Speaker 1:

All right, number nine potential endorsements for my book. So I have had a few people that I reached out to and this is very common, by the way, that some people are really, really busy. They say, neil, I'd love to write an endorsement. I read the first part. It looked great. It would help me out if you could show me some samples and I can't show samples of other authors until I publish them but giving them some ideas as to what sort of endorsement they can write and this is something that I use ChatGPT to help create Obviously, it created some fictional endorsements that I then tweaked and approved, and I tried to actually create them in the voice of the person that was asking, including keywords that are relevant to their brand, and then I sent over a few options and, inevitably, the endorser made some changes and some of them are going to be actual endorsements for the book.

Speaker 1:

So, once again, creating this type of short form content based on knowing the long form content, which is, in this case, knowing a lot about my book that I've already shared with ChatGPT this has allowed me to be able to, you know, create a shortcut for creativity that it would have taken me a long time to think about on my own, that I was able to prepare Sort of like you know, hey, here's my new book. If you want to share it in social media, here's 10 tweets. Right? We see a lot of businesses do this with, like brand ambassador programs for new product launches. This is a great way to use chat GPTs. That was number nine.

Speaker 1:

Number 10, I mentioned that I often use AI to create social media posts, so Twitter is a great example. This is a maximum of 280 characters. I will often have it summarized not only my own blog posts but third-party blog posts into short little snappy summaries that then I can tweak, revoice and then share in social media. So I literally post the URL. Obviously, there's a prompt that I give it to summarize in my voice, making sure that it points out the content that's important for a certain audience, or whether you add hashtags or not. There's a lot of different prompts you could give it, but that's just a no-brainer, really really quick way to get quick tweets generated and then you decide whether you want to use them. And if you use them, use them as is or if you tweak them.

Speaker 1:

Speaking of that from a content creation perspective, number 11, blog summaries for my newsletter. So if you read my newsletter, hopefully you do neilschafercom slash newsletter to subscribe. Every week I do share a number of blog posts that I found compelling in the blogosphere, about different subjects or news in the industry, as well as my own blog posts. So I will start with a draft coming from chat GPT as to what information should I share about these blog posts that then I can tweak, add to revise, revoice and what have you. So once again, it is my, my intern, my virtual assistant, giving me a starting point which then, instead of me spending 15 minutes per article after reading it, I can spend one or two minutes, once again saving time so that I can do more important things like human facing, engagement, like creating this podcast for you.

Speaker 1:

Number 12, pinterest descriptions. So, in all honesty, number 12, pinterest descriptions. So, in all honesty, when I pin, I'm a big fan of pin generator for Pinterest. That's neilschafercom slash pin generator. If you want to get a special deal, it is AI generated pins. It takes me a minute to basically prepare 12 pins for every new blog posts that I create and, as I mentioned before, recently I've been getting the most social media traffic from Pinterest. So and this is B2B educational content, so you might want to look into that, regardless of what industry you're in.

Speaker 1:

But what Pin Generator does is it creates the image based on images from my own blog post, as well as template pins that it has. But you also need a title and a description. So I sometimes use the Pin Generator AI for the title and I basically just use the first paragraph or two or three from the blog post as the description, because if you read the blog post, it gives you the description right there, so I will copy and paste that. But sometimes it goes over the maximum, I believe, 800 characters for Pinterest description. So I will cut and paste and say, hey, keep the same meaning and intent, but please shorten this to under 800 characters for a Pinterest description and then boom, that's done right. So that's why I can schedule, create these pins really, really quickly and they are quite effective, as mentioned by that traffic that I am getting from Pinterest. So definitely check out that tool. I'll put the links to these tools in the show notes as well. All right, we are now up to number 13. Number 13 is live stream title and description.

Speaker 1:

So there is a workflow that I go through when I do a podcast interview here on the your Digital Marketing Coach podcast, and it begins with a Calendly link sent out to people that I want to invite to be on the show, and in the Calendly link is a form. And you know, it's funny because I could actually connect the Google form, or I could ask them to fill this out in a Google form or probably even from Calendly. I could connect it to Zapier and then give the prompt or the conversation in Zapier and have these automatically generated and maybe even integrated inside StreamYard or at least sent to me via email so I can cut and paste it. This goes above and beyond what I want to talk about here, but those sorts of things with Zapier and if you can get information from a Google form, google sheet it is not that hard to feed it in the chat GPT and then get an output which can also be automated. That's like AI 2.0 or generative AI 2.0 or automated AI, but for the purpose of the live stream title and description. I then get a Google calendar invite that's created automatically from Calendly, which gives me the information that every guest has given me, including proposed title, proposed talking points, et cetera, et cetera.

Speaker 1:

So what I do is I will do a little bit of keyword research to come up with a two to four word title that is YouTube SEO optimized. That also will become the keywords that I use in the thumbnail of the actual video. So actually my workflow after receiving the information is I first need to get a thumbnail. Before I need a thumbnail, I need to do a little bit of SEO keyword research on YouTube. I use vidIQ for that neilschafercom slash vidIQ if you're interested in that tool and from there I now have a keyword and a thumbnail, but I don't necessarily have a title and I don't have a meta description, which you need for YouTube or really when you schedule a live stream, whether it's LinkedIn, facebook, what have you they need a description as well.

Speaker 1:

So this is where I'll go into ChatGPT. I'll use the title that my guest proposed, although I may change it right off the bat. I'll tell it the keyword that I want to rank for and I'll have it propose both a new title and a description, and I give it a little bit more information, a little bit more information about my guest, for instance, like their LinkedIn profile URL, their website, what have you? And it creates a great title and a great description which I can pretty much cut and paste and that becomes the live stream description for when I schedule it on YouTube, on LinkedIn, on Facebook. What have you? Now, when I publish it on YouTube, I will often add more to the description. I might tweet the title, but that then, once I schedule the live stream, I get a link which then I can send to the guest from my tool, streamyard, that I use, and then they know the link to join the live stream. So, using ChatGPT for that was just, once again, it's a time saver. It's high quality based on the inputs that I give it. The content's coming from my guests, so it's authentic, and it really is a time saver and a great way of using ChatGPT that I could further automate, should I wish to.

Speaker 1:

All right, number 14, you're going to laugh about this one. Help me create a new brand color scheme. 14, you're going to laugh about this one. Help me create a new brand color scheme. I am not a brand strategist, right? I don't really talk a lot about branding. I talk about personal branding, but not the traditional branding, like colors and fonts, what have you?

Speaker 1:

And I'm starting to find my current color scheme of, like, primarily blue, with black, gray white, a little bit of green, starting to find a little bit boring, right? You know I want to get some other colors. I want it to be more colorful, right? More inclusive, more diverse. And the cover on my new book is using a bright orange and you know Semrush uses orange. Joe Polizzi from Content Marketing Institute has always been a big orange guy, so there's a lot of other companies out there that use the orange Agora, pulse and now I have a new orange color that I want to make the primary color because that's going to be the color of the cover of my next book, right? So I asked ChachiBT to also offer some complementary colors, like this is my new primary color. The blue is still my secondary color and I kept one or two of the other colors, like a gray and a green. I said, hey, I really want to make a diverse color palette. Please recommend complimentary colors to the color scheme and provide me the hex codes that I could provide my developer. Funny thing was, for one of the hex codes it was incorrect. It gave me the name of the color. So when I looked it up, it actually misspelled the hex code by one letter, so I had to correct that, but it gave me a really what I thought a really cool looking color scheme that I am now working on my first image creation from. So that's a really cool and creative way. Really, you know, using AI like I'm describing you here is only limited by your imagination and the work that you need to get done at hand. Right, all right.

Speaker 1:

So number 15, search for competitor blog. So one of the reasons I'm creating this new brand color scheme is I want to create more branded images for my own blog and I wanted to see what my competitors were doing in terms of their website branded images inside blog posts. So I thought you know what? Why don't I ask ChatGPT for what are the big. You know, digital marketing blogs that I should check for these images for. So once again, I had to ask it hey, you know, where would you rank this blog and where would you rank that blog? But it gave me a lot of interesting ideas. Obviously, I knew of all the blogs that came up with, but it was the way they ranked them. No-transcript.

Speaker 1:

All right, number 16, on the same note, web graphics size guide. So I want to create these images that I want to include in my blog post, like graphs and tables. What have you it's like? Well, you know, what should I tell my designer? I have a color scheme. Now, what size, what pixel? What? You know? What are the guidelines that I should tell my designer to create these web graphics?

Speaker 1:

And it told me recommended dimensions, which were a little bit. They pretty much in between some of the smaller sites and the larger sites. It recommended 72 DPI, which I found was the best as well, and the larger sites. It recommended 72 DPI, which I found was the best as well. It recommended JPEG, although I think that I'm going to end up going with PNG and WebP, obviously, but it gave me some really great advice that instead of me, you know, trying to create my own truth. It recommended a truth which did not seem far-fetched from what I had already researched, and it gives you peace of mind. I'm not going to waste another 15, 30, 45 minutes hour researching this. It's not that deep. Let's go with the chat GPT suggestion and we can optimize from there. All right, number 17.

Speaker 1:

And this gets really detailed, but I'd mentioned that I'm going to be doing a pre-launch for this Kickstarter. Now Kickstarter has their own pre-launch landing page, which I will be asking you all to sign up at. But there's also a tool called Backerkit that you can use that also has a landing page. The advantage of using the Backerkit landing page is that you can get the email addresses of the people that sign up, where you can't get it on Kickstarter. The only way to get email addresses is if people actually make a pledge and actually commit and make that pledge after the campaign is funded, if it is funded. So backer kit allows me to be able to make sure that I get those email addresses in advance and it gives you a little bit more information and it syncs together with Kickstarter.

Speaker 1:

So I asked ShotGPT give me the pros and cons of using backer kit versus Kickstarter for prelaunch, pros and cons of using Backerkit versus Kickstarter for pre-launch. And then, when it recommended Backerkit, asa said, well, I want to make sure people sign up on Kickstarter as well, because you want to show the algorithm that there's an interest, right? So I said, well, how do I like bridge both of those worlds together? And it told me how to do that. It was a natural conversation. So you know, google has tuned us to create these very, very small search queries and I think with voice search, we're doing a little bit longer. With AI, you really want to go even longer and really have a natural, continuing conversation, even if it gets you the information, ask questions, ask for revisions, as I've been telling you. Number 18, this is really compelling and you know what I actually want to read you the prompt, because this one really blew me away and I think we all have our aha moments when it comes to AI and this gives you some ideas as to sort of the prompts I do.

Speaker 1:

So you are a Kickstarter and book marketing strategist. I plan on using a Kickstarter to launch my next book. I'm trying to establish various reward tiers and pricing for selling the following items. I need your help in creating reward tiers that will entice my fans to purchase at a higher average shopping cart value. I will provide you the items that I plan to sell. I want you to recommend both reward tiers for purchasing of these, both as single items as well as enticing combinations of items. Remember, the idea is to have an exciting collection of items to offer my fans and increase the average customer purchase value. Are you ready and it's funny because ChatGPT is like absolutely I'm ready. Let's craft some compelling reward tiers that will not only excite your fans but also maximize the average shopping cart value. Please go ahead and share the items you plan to sell and we'll get started on creating those enticing rewards tiers. Pretty cool, right? And I basically said hey, you know, ebook, audiobook paperback, signed paperback, hardcover, signed hardcover paperback, companion workbook, digital first mastermind community. Monthly membership new founding memora I am gonna be launching a new digital threads community which is named after my new book. You know, monthly membership for the new founding members 30 minute one-on-one coaching, 60 minute one-on-one coaching, 60 minutes speaking event, four hour custom workshop.

Speaker 1:

And I was really blown away by not just the items, not just the combination of items that have provided me, but also the pricing suggestions, which I thought were really on par, according to best practices, of what I've seen in various campaigns and what I've read about how to price things. Interestingly enough, it miscalculated a lot of the combinations, so it recommended these tiers based on ebook plus audio book plus signed hardcover, but then it miscalculated what those all added up to be. So I did have to do a little bit of manual work after that, but that really blew me away and I would ask more questions about, you know, suggestions on what else I should do pre launch and and other questions about my strategy. And it really really blown away as to how much it helped me. And you know, this is an example of something that you have, like, very little experience in. The less experience you are in something, the more it can teach you right. And this is just a great example. And knowing that it's based on human intelligence, knowing that it's based on information that's already out there, I really feel like and I like to say this a lot standing on the shoulders of giants. At the end of the day, it's my decision as to how much of this I want to use, but it gives me a headstart.

Speaker 1:

All right, number 19,. This is going to be similar to number 10 tweets from a URL. Number 19 is LinkedIn and Facebook posts from a URL. So you know tweets. You have 280 characters. Obviously, with LinkedIn Facebook posts you can go up to 5,000 characters. If you go to LinkedIn and you see a post with emojis that begin every paragraph most recently those are ones that I have generated from ChatGPT. I tend to use them more on my Facebook page business page and LinkedIn company page. On my personal profile. I tend to use these less, but every once in a while, if I think it is really good, I will use it, sort of revoice it and schedule it to publish in that way. So that's sort of a no-brainer right.

Speaker 1:

Once again, social media posts, but just adding a little bit more verbiage instead of 280 characters, maybe 500 to 1,000 characters. All right, number 20. This is a real easy one Meta descriptions for blog posts. So I already know the title, I already know the target keyword. I always run out of ideas for book descriptions. You know ChatGPT. Please give me a few book descriptions limited to this number of characters for best practice. And then here's the title of the post and here's the keyword I want to target. Make sure it's SEO optimized, and, once again, it's saving me time. It's saving me the headache and energy of trying to do this brainstorm. And then number 21,.

Speaker 1:

This was an interesting one, because I was going through all of my open Chrome tabs and I realized I had a window dedicated to finding book author coaches, or book marketing coaches. These are published authors that help authors like me, primarily nonfiction authors. There are some for fiction, but I'm obviously looking for nonfiction in all aspects of publishing, and because I'm self-publishing this, hey, I want to make sure I'm on the right path. I want to make sure I'm leaving no stone unturned, and the problem, though, is, you know, it's not hard to put up a website and to put up a page and to put up a services page, and it looks like you have a lot of authority in the subject. So this is an area where ChatGPT will leverage search and probably look at who gets mentioned a lot on the internet, for you know their book marketing knowledge and their book coaching author coaching experience and knowledge, and, once again, it created this list of people that I might wanna contact.

Speaker 1:

Now I also input some people that I had found that I had these open tabs for, and I'm like hey, like for some of them I had already found them in Google search. A lot of them I hadn't. There were a lot of people who they don't even offer book coaching services. They don't deal with individual people. They're way above that right. But there's still some people that, for a price, will talk with you for 30 minutes, 45 minutes or an hour, and so I wanted to close a lot of tabs but also find out who those people might be. So it gave me a ranking of all these people. I added more people that I had found and I ended up creating a short list of the number nine, the number 21, and the number 22. I ended up contacting one of those three today. We'll see if I end up hiring them or not.

Speaker 1:

But once again, if you're searching for something, my process up until now would be to open up 30 different tabs, and you can still do that, and doing your own research is still important. But we can do it another way and instead of us starting from a Google search, we start with a ChatGPT prompt and then, from there, do Google searches. So there you have it 21 different ways of using ChatGPT for primarily marketing, but for business, personal use. I hope that you saw some common threads there in the way that I use it and it gave you some ideas. Maybe you're already doing all this. Maybe you're way more advanced than me, I don't know, but I still find there are a lot of people out there who are a little bit behind. They might be using it, but they may not be using it as deeply or in some of the ways that I'm using it.

Speaker 1:

The beautiful thing is it's muscle memory. We are in the process now of training our brains into how do we do our work with AI omnipresent, and it's no different than how do we do our work with Google search omnipresent. We have fine-tuned our brains to be able to work with Google search and now we're in the process of fine-tuning our brains of how to work with AI, and I am still very early in this process, but I just wanted to share that with you based on that prompt that says man, you're lazy for you wanting to use AI to create content. It's a lot of work, don't get me wrong, and it's all still based on my original thoughts, my original analysis. But AI, in many different ways, can really save you time, can improve the quality of what you do. And this is the final thing I want to say If you're not using AI in this way and your competitors are, where are you going to be a year from now compared to your competitors?

Speaker 1:

That, to me, is one of the biggest takeaways, because I know my competitors, like in the blogosphere for SEO. I know that they're utilizing these tools. I just did a much more sophisticated level than I am, obviously because they have the budget to do so. So it was on a recent interview that I did. I mentioned these podcast interviews are first live stream Make sure you go over to youtubecom slash. Neil Schafer and the interview that I did last Friday with Drew Moffitt, who is the marketing head at a company called Kumo Space and in charge of their influencer marketing program.

Speaker 1:

We talked a little bit about AI for SEO, of how he's leveraging a certain tool to actually create AI generated blog posts, and what the AI is doing is it's actually creating multiple blog posts, comparing them and then, once it finishes the iteration of the AI generated blog post which has a high enough score that improves your chance of ranking, it is then sending that to you. Maybe it takes an hour or two for it to go through this process and then from there they're revoicing that blog post and now you have a human edited AI, created by human, edited right, human voiced, seo optimized blog post that was created for search engine rankings, right. And you can imagine that if all your competitors are using such technology, you're not. You're at a disadvantage and over time, you're at a bigger disadvantage. And what's interesting is that Kumo Space did not have any hits by the recent Google updates, and we know that there's a lot more AI generated content out there, but it might not be a hundred percent AI generated like you think.

Speaker 1:

It might be this hybrid approach where it's AI created but human optimized or human created and AI revised, something that I have been experimenting with this last week with this tool. If you're interested in this tool, go to neilschafercom slash surfer Should be easy to remember. The name of the tool is Surfer SEO and I am a big user of Phrase For those that know neilschafercom slash F-R-A-S-E, which I'm still using, but I'm really intrigued by Surfer and I'll be updating you on how I use it and my findings in the not so different future. So obviously, the net net of this is, I mean, ai is not going anywhere. It's going everywhere actually. So I hope this episode really helped you in the thinking of the different ways you can use it.

Speaker 1:

I look forward to continuing this conversation, both on my solo episodes as well as interviews, and I would love to hear from you what you thought. If you have any additional ways to use AI that I didn't talk about or, hey, if you're like Neil, that's beginner stuff, this is the way I use AI today I'd love to interview you on my show, so feel free to reach out to me, neil N-E-A-L at neilschafercom N-E-A-L-S-C-H-A-F-F-. And that's it for another hopefully exciting or you thought was exciting episode of the your Digital Marketing Coach podcast. This is your digital marketing coach, neal Schaefer, signing off.

Speaker 2:

You've been listening to your Digital Marketing Coach. Questions, comments, requests, links go to podcastnealschaefercom. Get the show notes to this and 200 plus podcast episodes at neilschafercom to tap into the 400 plus blog posts that Neil has published to support your business. While you're there, check out Neil's digital first group coaching membership community If you or your business needs a little helping hand. See you next time on your digital marketing coach.