Your Digital Marketing Coach with Neal Schaffer
As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.
Episodes
390 episodes
The One Skill Every Marketer Needs (But Most Are Doing Wrong)
Networking, connections, and relationships—these are the lifeblood of professional success. Yet, in a world dominated by numbers and KPIs, it’s easy to lose sight of the people behind the metrics.Today’s episode of the Your Digital Mark...
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Episode 389
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48:02
10 Things Marketers Can Learn from Authors [My Author Nation Recap]
I recently attended Author Nation, the premier conference for self-published authors in Las Vegas. While it might seem like fiction authors and digital marketers are worlds apart, the lessons I learned prove otherwise. From innovative uses of A...
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Episode 388
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32:45
The Power of Clear Communication in Digital Marketing with Ben Guttmann
Unlock the secrets to mastering clear communication in digital marketing with insights from my guest, Ben Gutmann, a former marketing agency owner and professor. Ben shares his journey from leading a successful agency to penning his book "Simpl...
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Episode 387
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51:15
Treat LinkedIn Like Instagram and Watch Your Visibility Soar
Think LinkedIn is just a network of stiff profiles? Think again!Treat it like a professional Instagram to boost your visibility.Visual content is king on LinkedIn, and I'm here to guide you on harnessing its power for maximum enga...
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Episode 386
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21:31
The Intersection of Marketing and Customer Experience: A Conversation with Dan Gingiss
Unlock the potential of your business as we unveil the secrets to customer experience marketing with insights from expert Dan Gingiss. Imagine transforming dissatisfied customers into loyal advocates through memorable experiences that naturally...
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Episode 385
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49:46
From Google to AI: Evolving Your SEO Tactics for Maximum Visibility
SEO. You might think you know everything about search engine optimization, but AI is changing the game more rapidly than ever. The new search landscape isn't just about Google anymore—AI-driven tools like Chat GPT are redefining visibility and ...
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Episode 384
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27:09
Boost Your Online Visibility with Google Knowledge Panels and Social Media Signals with Dennis Yu
Unlock the secrets to boosting your online visibility and making your brand irresistible with Google Knowledge Panels. I sat down with digital marketing expert Dennis Yu to uncover the transformative power of social media signals in search resu...
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Episode 383
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54:23
AI is About Innovating Your Approach, Not Prompt Engineering
A lot is being said about how to best use AI in your marketing, but there is one thing that needs to be said:ChatGPT is all about democratizing the use of AI. While understanding how to "prompt" an AI chatbot is important, what is more ...
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Episode 382
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23:38
Mastering Personality-Led Growth: Andy Lambert on Customer Understanding and Brand Building
Today we dive deep into the world of personality-led growth and brand building with our special guest, Andy Lambert, co-founder of ContentCal and Senior Product Manager at Adobe Express. In this episode, we explore the crucial role of understan...
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Episode 381
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1:06:39
It's Time to Ditch Your Social Media Scheduler
Can rethinking your approach to social media scheduling drastically improve your engagement? Find out as I challenge the conventional reliance on scheduling tools and advocate for a more hands-on, direct engagement strategy.
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Episode 380
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22:08
Understanding the Rise and Benefits of Fractional CMOs with John Jantsch
Today I have a fascinating discussion lined up for you as I sit down with marketing expert and founder of Duct Tape Marketing, John Jantsch, to unpack the growing popularity of Fractional Chief Marketing Officers (fCMOs).John and I explo...
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Episode 379
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39:09
Introducing Maximizing LinkedIn for Business Growth
In this episode we are diving into the secrets of maximizing LinkedIn for business growth. I introduces my new book, Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results, which of...
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Episode 378
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21:17
The New Rules of (TikTok) Influencer Marketing with Kumospace's Drew Moffitt
Unlock the secrets to mastering influencer marketing on TikTok with insights from Drew Moffitt, head of marketing at Kumospace. Discover how performance-based compensation and cutting-edge AI tools are transforming influencer campaigns, making ...
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Episode 377
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1:01:10
Digital Marketing Blueprint for Online Entrepreneurs
Today's episode dives deep into the realm of digital entrepreneurship and offers invaluable digital marketing advice for all digital entrepreneurs out there. I share insights from a conversation with a friend and consultant who published a book...
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Episode 376
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20:00
Leveraging Digital Marketing for Nonprofits: Insights from Nicholas Bruneau
In today's episode I sit down with Nicholas Bruneau, a seasoned communications consultant and author of Engage with Impact, to discuss the transformative power of digital advocacy. Nicholas shares ...
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Episode 375
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56:56
Instagram's Top Tips Shared During My Call with Them
Curious about optimizing your Instagram game? You'll love the insights I gained straight from an Instagram representative on maximizing growth and engagement. Learn the power of consistently posting Reels, engaging through carousels, an...
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Episode 374
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26:13
Master Delegation and Outsourcing for Marketing and Business Growth with Dave Kerpen
Are you struggling with delegation, holding yourself back from achieving peak success in your marketing and business ventures? In this episode of the Your Digital Marketing Coach podcast, I sit down with Dave Kerpen to unravel the secre...
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Episode 373
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48:35
My Introduction to Digital Threads: A New Playbook for Marketing Success
Ever wondered how to master digital-first marketing? Join me as we explore the transformative world of digital marketing in my latest episode! This week, I introduce my fifth book, Digital Threads: The Small Business and Entrepreneur Playbo...
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Episode 372
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36:28
Unlocking Business Potential with Ecosystem-Led Growth: Insights from Bob Moore of Crossbeam
Unlock the full potential of your business with ecosystem-led growth strategies, as we explore the transformative power of partnerships and secure data sharing with Bob Moore, the pioneering force behind Crossbeam. Discover how powerful collabo...
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Episode 371
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55:27
Why I'm Launching Digital Threads on Kickstarter Before Amazon
On today's episode, I'm excited to announce my bold new venture: the release of my 5th book, "Digital Threads." Inspired by Albert Einstein’s famous quote about insanity, I'm breaking the mold by launching this book on Kickstarter before bringi...
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Episode 370
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24:18
Navigating the Web: A Visually Impaired Creator's Insights into Digital Inclusivity
Meet Mellissa Green, also known as "Uniquely Abled," whose journey into content creation was fueled by her passion for podcasts and the need to stay connected during the COVID-19 pandemic. Mellissa's story is a powerful testament to resilience ...
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Episode 369
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55:16
My Verdict on 10 Popular Shortform Video Editing Tools
Are you ready to unlock the secrets of creating short-form videos that captivate and engage? Today's episode is dedicated to the game-changing world of short form video editing. In this episode, I'll be sharing my hands-on experience wi...
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Episode 368
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30:40
Boost Your DTC Marketing with SEO & CRO: Expert Strategies from Andrew Maff
Unlock new revenue streams and elevate your digital marketing game with my latest episode on direct-to-consumer (DTC) strategies. Promising to boost your e-commerce sales while slashing customer acquisition costs, this episode is packed with ac...
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Episode 367
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41:50
21 Ways I Use ChatGPT
Have you ever wondered how AI could revolutionize your marketing game? From my hands-on experiences with ChatGPT, discover how I turned 21 conversations with AI into actionable strategies for boosting productivity and content creation. This epi...
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Episode 366
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49:44
Modern Marketing Mastery: Insights on Content Strategy with Robert Rose
Unlock the secrets to mastering digital marketing in my latest episode featuring an interview with the legendary Robert Rose. Robert is the guru on all things content marketing, but our conversation did not stop there. In this episode, Robert s...
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Episode 365
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58:30