Your Digital Marketing Coach with Neal Schaffer
As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.
Your Digital Marketing Coach with Neal Schaffer
Stop Losing Leads: Fix Your Website with Better Analytics
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Neal Schaffer
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Episode 419
Your website is your digital storefront — so are you tracking the right things to make sure it's actually working for your business?
In this episode of the Your Digital Marketing Coach podcast, I talk with analytics expert Philippa Gamse about what most marketers are missing when it comes to website data.
Whether it's unclear calls to action, poor form conversion, or people dropping off your videos early, your analytics hold the key to fixing these leaks.
Website analytics aren't just for tech folks — they’re essential for growing your brand, increasing conversions, and turning more visitors into real customers.
Philippa helps break it all down so any business owner can start making smart, informed changes today.
Guest Links
Learn More:
- Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
- Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
- Join My Digital First Mastermind: https://nealschaffer.com/membership/
- Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
- Download My Free Ebooks Here: https://nealschaffer.com/books/
- Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
- All My Podcast Show Notes: https://podcast.nealschaffer.com