Your Digital Marketing Coach with Neal Schaffer
As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.
Episodes
413 episodes
Double Down or Ditch It: The Power of a Quarterly Audit
Are you spending time on the right things in your marketing? Or just doing more for the sake of it? In this episode, I’ll walk you through the simple but powerful quarterly audit I use to double down on what’s working and ditch what’s not. It’s...
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Episode 412
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23:52
The Power of Storytelling in Digital Marketing: Building Your Brand with Purposeful Stories
In today's digital world, where AI can write a blog post in seconds and content is everywhere, the one thing that still sets you apart is your ability to tell a great story. And not just any story—a strategic one. That’s why I’m excited to intr...
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Episode 411
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37:40
The Secret Power of LinkedIn Newsletters (And How to Use Them)
In this episode of the Your Digital Marketing Coach podcast, I dive into a surprisingly powerful but underused tool: LinkedIn newsletters. As more people focus on short-form content, newsletters offer a way to go deep and truly connect with you...
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Episode 410
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14:25
The 5-Step Digital Marketing Success Plan with Corey Morris
Digital marketing is constantly changing, but one thing remains the same: success requires more than just chasing the latest trends. In this episode, I’m joined by Corey Morris, agency owner and author of The Digital Marketing Success Plan<...
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Episode 409
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45:46
Influencer Marketing in 2025: What’s Working Now?
Influencer marketing is no longer about just finding someone with a big following and paying them to promote your brand. It’s about building trust, leveraging content creators, and creating meaningful relationships that drive long-term brand aw...
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Episode 408
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58:17
Marketing with Meaning: How to Build a Purpose-Driven Brand
Marketing isn't just about selling—it’s about purpose, meaning, and engagement. In this episode, I sit down with Minter Dial to explore how brands can align internal culture with external messaging, create meaningful customer relationships, and...
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Episode 407
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45:38
The Death of Traditional Social Media Marketing (And What Comes Next)
Social media has changed, and if you're still using it like a business instead of a content creator, you're falling behind. The truth is, algorithms don’t care about follower count anymore—they care about content. So what does that mean for you...
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Episode 406
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15:06
Beyond the Numbers: How to Unlock Marketing Insights That Drive Action
Data is everywhere in digital marketing, but are you truly using it to your advantage? In this episode of the Your Digital Marketing Coach podcast, I sit down with Brett Townsend, Senior VP of Strategy at Quester, to break down how bra...
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Episode 405
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39:05
The LinkedIn Growth Hack No One Is Talking About (Yet!)
If you're trying to grow your business on LinkedIn but struggling to get traction, you’re not alone. What if I told you that LinkedIn content could be optimized just like SEO? In this episode, we’re diving into a brand-n...
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Episode 404
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11:11
Brand Building is Not a Luxury—It’s a Growth Strategy
Brand awareness isn’t just for big companies with deep pockets—it’s a critical part of growing any business, including startups and small businesses. But many companies focus only on short-term sales and performance marketing, missing out on th...
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Episode 403
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37:45
From Digital First to AI First
This episode explores the imperative shift from a digital-first mindset to an AI-first approach in marketing, emphasizing how to incorporate AI into internal processes for enhanced efficiency and creativity. Throughout, I discuss strategic alig...
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Episode 402
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27:34
Is AI Content Hurting Your Google Rankings? Insights from Originality.ai’s Jon Gillham
This episode dives into the pressing issue of AI's role in content marketing and its implications for search engine rankings. We discuss the risks of over-reliance on AI while emphasizing the importance of maintaining quality, originality, and ...
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Episode 401
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37:54
400 Episodes, 7 Themes: The Digital Marketing Playbook for the Future
This 400th episode of this podcast revolves around insights into 7 pivotal digital marketing themes that have emerged from the top 25 episodes of my recent 100 over the last 2 years. You will learn how to integrate essential aspects lik...
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Episode 400
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33:36
The Digital Marketing Success Cycle: A Smarter Way for Small Businesses to Grow with Dave Charest
Unlock the secrets of successful small business marketing with insights from Dave Charest, director of Small Business Success at Constant Contact. Discover how even small, impactful actions can create "wow experiences" that fuel word-of-mouth m...
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Episode 399
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44:13
The Truth About Marketing Agencies: Why a Fractional CMO is Your Best Investment
Marketing is essential to growing your business, but hiring the right support can be confusing. Should you work with a marketing agency, bring in a consultant, or hire a Fractional CMO? Each option has its pros and cons, and making the wrong ch...
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Episode 398
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18:52
Why PR Still Matters in Digital Marketing (and How to Use It Effectively)
Elevate your marketing strategy by understanding the transformative power of public relations. Michelle Garrett shares expert insights on integrating PR with marketing efforts, emphasizing collaboration, authenticity, and the importance of writ...
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Episode 397
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42:06
Twitter is No Longer Social Media—What It Means for Your Brand
Twitter has always been a major player in social media, driving traffic and engagement for businesses. But things, as you well know, have changed. In this episode, I reveal why I believe Twitter is no longer a true social media platform and why...
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Episode 396
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17:06
From Idea to Exit: Building an E-Commerce Empire with Neil Twa
In today’s episode, we’re diving into the exciting world of e-commerce with Neil Twa, co-author of Almost Automated Income with FBA. Neil has spent over a decade helping businesses go from nothing to building scalable, profitable brand...
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Episode 395
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48:46
Mastering Startup Marketing: Tips for Scaling on a Budget
Navigating the complex landscape of startup marketing presents unique challenges, from building brand awareness to defining audience and managing budgets. By adopting strategic approaches, startups can transform their marketing hurdles into opp...
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Episode 394
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32:44
Revolutionizing Influencer Marketing with AI: Insights from Alexander Frolov, CEO of Hype Auditor
AI is redefining influencer marketing by enabling brands to identify the right influencers with unparalleled precision. In this episode, we discussed the transformative role of AI in influencer discovery, personalized outreach, and campaign per...
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Episode 393
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46:50
The Key to Becoming More Discoverable in 2025
This episode explores effective strategies for improving discoverability in 2025, emphasizing the importance of adapting to video content and content repurposing. Marketers are encouraged to leverage their existing assets and create tailored co...
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Episode 392
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25:58
Unlocking Counterintuitive Marketing Strategies with Nancy Harhut: Revolutionizing Marketing through Behavioral Science
What if embracing the imperfections in your brand could make it more appealing? Nancy Harhut, a leading expert in behavioral science and author of Using Behavioral Science in Marketing, joins us to reveal how counterintuitive m...
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Episode 391
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41:21
2025: The Year of the Democratization of Discoverability
Unlock the future of digital marketing with me as I guide you through the transformative concept of the democratization of discoverability. Ever wondered how to maintain your business's visibility without constantly churning out social media co...
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Episode 390
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22:37
The One Skill Every Marketer Needs (But Most Are Doing Wrong)
Networking, connections, and relationships—these are the lifeblood of professional success. Yet, in a world dominated by numbers and KPIs, it’s easy to lose sight of the people behind the metrics.Today’s episode of the Your Digital Mark...
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Episode 389
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48:02
10 Things Marketers Can Learn from Authors [My Author Nation Recap]
I recently attended Author Nation, the premier conference for self-published authors in Las Vegas. While it might seem like fiction authors and digital marketers are worlds apart, the lessons I learned prove otherwise. From innovative uses of A...
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Episode 388
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32:45