Your Digital Marketing Coach with Neal Schaffer
As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.
Episodes
426 episodes
SEO Isn’t Dead: How AI Is Rewriting the Rules
In this episode, I’m bringing you an eye-opening conversation with Bruce Clay, the man many call the Father of SEO. We explore how search engine optimization has evolved over nearly three decades and how AI is changing the rules onc...
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Episode 425
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46:29
AI Killed the Click: The Marketing Shift You Can’t Ignore
Welcome to a very important episode of the Your Digital Marketing Coach podcast. Today I’m diving deep into one of the biggest changes happening in digital marketing right now: the silent collapse of traditional SEO. For years, search engines—e...
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Episode 424
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21:59
From Views to Leads: YouTube for Serious Marketers
In this episode of the Your Digital Marketing Coach podcast, we’re taking a deep dive into a platform that’s often overlooked in digital marketing — YouTube. With so much talk around LinkedIn, TikTok, and even AI-driven search, it’s easy to for...
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Episode 423
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47:13
The Repurposing Playbook: 5 Anchor Formats That Fuel 50+ Pieces of Content
If you’re creating content without repurposing it, you’re leaving value — and reach — on the table. In this episode, I break down my complete framework for turning a single piece of long-form “anchor content” into over 50 separate pieces of con...
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Episode 422
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22:00
The Mobile-First Marketing Mindset: Are You There Yet?
In this episode, I sit down with Dr. Mary Beth McCabe, a university professor and co-author of one of the most widely used mobile marketing textbooks in the world. We dive deep into what it truly means to have a mobile-first mindset in your dig...
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Episode 421
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38:23
Is Your Social Media Dashboard Holding You Back? Here’s What I Found
In today's episode of the Your Digital Marketing Coach podcast, I’m diving into something most people take for granted—the social media dashboard. You might still be using a tool built for posting links and photos, but today’s platforms demand ...
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Episode 420
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17:00
Stop Losing Leads: Fix Your Website with Better Analytics
Your website is your digital storefront — so are you tracking the right things to make sure it's actually working for your business? In this episode of the Your Digital Marketing Coach podcast, I talk with analytics expert Philippa ...
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Episode 419
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38:59
Delegation 2.0: Scaling Content Creation with Generative AI + Freelancers for <$1K a Month
If you're struggling to create enough content to grow your business, you're not alone. Even after years of podcasting and blogging, I still face this challenge. That’s why this episode is all about showing you a real-world system to scale conte...
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Episode 418
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30:48
The Three Things Your Website Needs to Actually Work
In this episode of the Your Digital Marketing Coach podcast, I’m joined by James Hipkin, author of Journey to Success: Digital Marketing for Small Business Owners. James brings decades of experienc...
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Episode 417
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36:27
Beat the AI Box: SEO Strategies for the New Google Results
In this episode of the Your Digital Marketing Coach podcast, I’m diving into one of the biggest changes to how we show up in Google search results—the AI overview box. If you’ve noticed a drop in your traffic, you’re not alone. These new AI sum...
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Episode 416
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20:24
Make ChatGPT Your CMO: The Smartest AI Strategy You’re Not Using
In today’s episode, we’re diving deep into a fresh way to look at AI—one that goes beyond writing content or summarizing documents. My guest, Stephen Lewis, a seasoned journalist and copywriter with decades of experience, shares how businesses ...
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Episode 415
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35:58
Monetizing Your Personal Brand in the Post-AI Era: Advanced Strategies for Modern Creators
Monetizing your personal brand isn't just about brand deals anymore. With AI, content creators, entrepreneurs, and influencers now have powerful tools to uncover fresh income streams and build deeper connections with their audience. In this epi...
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Episode 414
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30:53
How a Podcast Funnel Built a Real Estate Brand from the Ground Up
In this episode I talk with David Sidoni, the founder of HowToBuyAHome.com. David took his passion for educating first-time homebuyers and turned it into a digital-first brand and thriving business, built almost entirely from a podcast. This ep...
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Episode 413
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44:52
Double Down or Ditch It: The Power of a Quarterly Audit
Are you spending time on the right things in your marketing? Or just doing more for the sake of it? In this episode, I’ll walk you through the simple but powerful quarterly audit I use to double down on what’s working and ditch what’s not. It’s...
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Episode 412
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23:52
The Power of Storytelling in Digital Marketing: Building Your Brand with Purposeful Stories
In today's digital world, where AI can write a blog post in seconds and content is everywhere, the one thing that still sets you apart is your ability to tell a great story. And not just any story—a strategic one. That’s why I’m excited to intr...
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Episode 411
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37:40
The Secret Power of LinkedIn Newsletters (And How to Use Them)
In this episode of the Your Digital Marketing Coach podcast, I dive into a surprisingly powerful but underused tool: LinkedIn newsletters. As more people focus on short-form content, newsletters offer a way to go deep and truly connect with you...
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Episode 410
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14:25
The 5-Step Digital Marketing Success Plan with Corey Morris
Digital marketing is constantly changing, but one thing remains the same: success requires more than just chasing the latest trends. In this episode, I’m joined by Corey Morris, agency owner and author of The Digital Marketing Success Plan<...
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Episode 409
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45:46
Influencer Marketing in 2025: What’s Working Now?
Influencer marketing is no longer about just finding someone with a big following and paying them to promote your brand. It’s about building trust, leveraging content creators, and creating meaningful relationships that drive long-term brand aw...
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Episode 408
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58:17
Marketing with Meaning: How to Build a Purpose-Driven Brand
Marketing isn't just about selling—it’s about purpose, meaning, and engagement. In this episode, I sit down with Minter Dial to explore how brands can align internal culture with external messaging, create meaningful customer relationships, and...
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Episode 407
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45:38
The Death of Traditional Social Media Marketing (And What Comes Next)
Social media has changed, and if you're still using it like a business instead of a content creator, you're falling behind. The truth is, algorithms don’t care about follower count anymore—they care about content. So what does that mean for you...
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Episode 406
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15:06
Beyond the Numbers: How to Unlock Marketing Insights That Drive Action
Data is everywhere in digital marketing, but are you truly using it to your advantage? In this episode of the Your Digital Marketing Coach podcast, I sit down with Brett Townsend, Senior VP of Strategy at Quester, to break down how bra...
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Episode 405
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39:05
The LinkedIn Growth Hack No One Is Talking About (Yet!)
If you're trying to grow your business on LinkedIn but struggling to get traction, you’re not alone. What if I told you that LinkedIn content could be optimized just like SEO? In this episode, we’re diving into a brand-n...
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Episode 404
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11:11
Brand Building is Not a Luxury—It’s a Growth Strategy
Brand awareness isn’t just for big companies with deep pockets—it’s a critical part of growing any business, including startups and small businesses. But many companies focus only on short-term sales and performance marketing, missing out on th...
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Episode 403
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37:45
From Digital First to AI First
This episode explores the imperative shift from a digital-first mindset to an AI-first approach in marketing, emphasizing how to incorporate AI into internal processes for enhanced efficiency and creativity. Throughout, I discuss strategic alig...
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Episode 402
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27:34
Is AI Content Hurting Your Google Rankings? Insights from Originality.ai’s Jon Gillham
This episode dives into the pressing issue of AI's role in content marketing and its implications for search engine rankings. We discuss the risks of over-reliance on AI while emphasizing the importance of maintaining quality, originality, and ...
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Episode 401
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37:54