Your Digital Marketing Coach with Neal Schaffer
As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.
Episodes
379 episodes
Introducing Maximizing LinkedIn for Business Growth
In this episode we are diving into the secrets of maximizing LinkedIn for business growth. I introduces my new book, Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results, which of...
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Episode 378
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21:17
The New Rules of (TikTok) Influencer Marketing with Kumospace's Drew Moffitt
Unlock the secrets to mastering influencer marketing on TikTok with insights from Drew Moffitt, head of marketing at Kumospace. Discover how performance-based compensation and cutting-edge AI tools are transforming influencer campaigns, making ...
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Episode 377
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1:01:10
Digital Marketing Blueprint for Online Entrepreneurs
Today's episode dives deep into the realm of digital entrepreneurship and offers invaluable digital marketing advice for all digital entrepreneurs out there. I share insights from a conversation with a friend and consultant who published a book...
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Episode 376
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20:00
Leveraging Digital Marketing for Nonprofits: Insights from Nicholas Bruneau
In today's episode I sit down with Nicholas Bruneau, a seasoned communications consultant and author of Engage with Impact, to discuss the transformative power of digital advocacy. Nicholas shares ...
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Episode 375
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56:56
Instagram's Top Tips Shared During My Call with Them
Curious about optimizing your Instagram game? You'll love the insights I gained straight from an Instagram representative on maximizing growth and engagement. Learn the power of consistently posting Reels, engaging through carousels, an...
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Episode 374
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26:13
Master Delegation and Outsourcing for Marketing and Business Growth with Dave Kerpen
Are you struggling with delegation, holding yourself back from achieving peak success in your marketing and business ventures? In this episode of the Your Digital Marketing Coach podcast, I sit down with Dave Kerpen to unravel the secre...
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Episode 373
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48:35
My Introduction to Digital Threads: A New Playbook for Marketing Success
Ever wondered how to master digital-first marketing? Join me as we explore the transformative world of digital marketing in my latest episode! This week, I introduce my fifth book, Digital Threads: The Small Business and Entrepreneur Playbo...
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Episode 372
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36:28
Unlocking Business Potential with Ecosystem-Led Growth: Insights from Bob Moore of Crossbeam
Unlock the full potential of your business with ecosystem-led growth strategies, as we explore the transformative power of partnerships and secure data sharing with Bob Moore, the pioneering force behind Crossbeam. Discover how powerful collabo...
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Episode 371
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55:27
Why I'm Launching Digital Threads on Kickstarter Before Amazon
On today's episode, I'm excited to announce my bold new venture: the release of my 5th book, "Digital Threads." Inspired by Albert Einstein’s famous quote about insanity, I'm breaking the mold by launching this book on Kickstarter before bringi...
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Episode 370
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24:18
Navigating the Web: A Visually Impaired Creator's Insights into Digital Inclusivity
Meet Mellissa Green, also known as "Uniquely Abled," whose journey into content creation was fueled by her passion for podcasts and the need to stay connected during the COVID-19 pandemic. Mellissa's story is a powerful testament to resilience ...
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Episode 369
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55:16
My Verdict on 10 Popular Shortform Video Editing Tools
Are you ready to unlock the secrets of creating short-form videos that captivate and engage? Today's episode is dedicated to the game-changing world of short form video editing. In this episode, I'll be sharing my hands-on experience wi...
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Episode 368
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30:40
Boost Your DTC Marketing with SEO & CRO: Expert Strategies from Andrew Maff
Unlock new revenue streams and elevate your digital marketing game with my latest episode on direct-to-consumer (DTC) strategies. Promising to boost your e-commerce sales while slashing customer acquisition costs, this episode is packed with ac...
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Episode 367
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41:50
21 Ways I Use ChatGPT
Have you ever wondered how AI could revolutionize your marketing game? From my hands-on experiences with ChatGPT, discover how I turned 21 conversations with AI into actionable strategies for boosting productivity and content creation. This epi...
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Episode 366
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49:44
Modern Marketing Mastery: Insights on Content Strategy with Robert Rose
Unlock the secrets to mastering digital marketing in my latest episode featuring an interview with the legendary Robert Rose. Robert is the guru on all things content marketing, but our conversation did not stop there. In this episode, Robert s...
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Episode 365
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58:30
It's Time to Make the AI Shift
AI. It's not just a buzzword, it's a game-changer. But are you leveraging its full potential in your marketing strategy, or are you still just scratching the surface? Today’s episode is all about making the AI shift—learning how to work faster,...
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Episode 364
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17:38
The Art of Customer-Centric Marketing: Learning from Expert Debbie Levitt
Step into the future of digital marketing where customers reign supreme, and their journey is the map to your success. Join me as I unpack the power and necessity of customer-centric strategies with a special nod to the wisdom of Debbie Levitt,...
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Episode 363
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41:14
11 Essential Takeaways from the Content Entrepreneur Expo
Embark on a journey through the bustling hub of the Content Entrepreneur Expo with me, as I peel back the curtain on the latest in digital marketing wizardry. This episode is jam-packed with transformative strategies and the latest trends...
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Episode 362
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44:22
Unlocking the Power of Creator Partnerships: Interview with Impact CEO David Yovanno
Unlock the full potential of your digital marketing strategy as I team up with Impact CEO David Yovanno to delve into the captivating world of creator partnerships. This episode promises to equip you with the wisdom to harness influencer magic ...
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Episode 361
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43:42
Staying Ahead in Digital Marketing: When and How to Pivot Your Approach
In today's episode, we're diving deep into the realm of pivots in digital marketing. From shifts in SEO practices to leveraging the latest in AI technology across social platforms, I share insightful updates and strategic advice to help you sta...
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Episode 360
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21:40
Marketing Automation Simplified: How to Level Up Your Digital Business
Welcome to another enlightening episode of Your Digital Marketing Coach. I'm your host, Neal Schaffer, and today we're diving into the exciting world of marketing automation to help level up your digital business. Today we have a sponsored epis...
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Episode 359
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53:19
The Digital Marketing Connection Between Content Creators, Entrepreneurs, and Small Businesses
Ready to take your digital marketing to the next level? In this episode, I dive deep into the connection between content creators, entrepreneurs, and small businesses. You'll learn not only the commonalities between these groups but also the va...
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Episode 358
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18:13
Sweet Success: A French Macaron Maker's Rise to SEO Mastery
In today's episode, we have an incredible guest who embodies the entrepreneurial spirit and digital savvy - Anthony Rosemond. Anthony, originally from France, took the bold step with his wife to open an online macaron shop in the US, craf...
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Episode 357
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50:12
Unveiling My AI Toolkit: 11 Must-Have Marketing Tools
I'm your host, Neal Schaffer, and today's episode is a special one that I'm particularly excited about. In the rapidly evolving landscape of digital marketing, AI tools have become indispensable for driving efficiency, effectiveness, and accura...
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Episode 356
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32:13
Maximize Your Content Output: Social Media Scaling Tips from Expert Andrew Jenkins
Unlock the secrets to multiplying your digital content's impact as Andrew Jenkins, who teaches at University of Toronto and has written Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organizatio...
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Episode 355
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59:53
If I Were Your Fractional CMO: Where to Invest in Digital Marketing for 2024 Success
Ready to transform your digital marketing playbook for 2024? In this episode, which I could also name "If I Were Your Fractional CMO 2024 Edition," I take you through the essential strategic digital marketing investments to make fo...
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Episode 354
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20:35