Your Digital Marketing Coach with Neal Schaffer
As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.
Your Digital Marketing Coach with Neal Schaffer
SEO Isn’t Dead: How AI Is Rewriting the Rules
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Neal Schaffer
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Episode 425
In this episode, I’m bringing you an eye-opening conversation with Bruce Clay, the man many call the Father of SEO.
We explore how search engine optimization has evolved over nearly three decades and how AI is changing the rules once again.
Bruce shares why SEO is more than just keywords — it’s about owning your place on the search results page, understanding intent, and working across teams to grow your traffic.
If you want your business to stay visible and keep driving results in this new era, this episode will show you how important it is to think beyond just organic search and embrace a bigger picture.
This is a must-listen for any marketer or business serious about staying ahead in digital marketing.
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