Influencer Marketing in 2025: What’s Working Now? Artwork

Your Digital Marketing Coach with Neal Schaffer

As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.

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Your Digital Marketing Coach with Neal Schaffer

Influencer Marketing in 2025: What’s Working Now?

March 14, 2025 • Neal Schaffer • Episode 408

Influencer marketing is no longer about just finding someone with a big following and paying them to promote your brand. It’s about building trust, leveraging content creators, and creating meaningful relationships that drive long-term brand awareness and conversions.

In this episode, I speak with Yash Chavan, founder and CEO of the influencer marketing platform Saral, about how brands can navigate the Age of Influence. We discuss the evolution of influencer marketing, the shift from follower-based influence to content-driven influence, and how businesses can harness user-generated content, affiliate partnerships, and even brand ambassador programs to scale their digital presence.

If you’re wondering how to adapt your influencer marketing strategy for 2025 and beyond, this episode is packed with actionable insights you won’t want to miss!

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