Your Digital Marketing Coach with Neal Schaffer

Agentic AI: Build Your "Micro-Agency" of One

• Neal Schaffer • Episode 441

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Most people are still "chatting" with AI. They put in a prompt, they get an answer, and they move on. But while the rest of the world is dabbling, the top 1% of marketers are building Agentic Workflows. They aren't just using AI to write; they are using it to act.

Today, I’m joined by Matt Collette, founder of Sequencr.ai. Matt has a background at Ogilvy and Edelman, and he’s here to show us how to move from being an AI novice to an AI architect. We’re talking about the "Micro-Agency of One"—a way to use autonomous agents to scale your output and strategy without ever hiring a team.

Tune in to discover:

  • The Expert Gap: Why 80% of marketers are "dabblers" and how to join the expert tier.
  • Instruction Layering: The secret to using separate files to hardcode logic into your AI agents.
  • Autonomous Research: Why tools like Manus.im are the new gold standard for deep business analysis.
  • The Synthetic Audience Hack: How to use the Code Interpreter to "game out" your marketing strategy across dozens of segments in seconds.

Key Highlights:

  • [08:15] Why most users are severely under-utilizing Gen AI.
  • [16:40] Chat Hygiene: How to prevent your AI from getting "confused" over time.
  • [22:10] Creating "If-Then" logic for reliable marketing execution.
  • [36:20] Using Code Interpreter to scale your message testing 50x.
  • [42:15] The 2026 Edge: How to maintain strategic differentiation in an AI world.

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