Your Digital Marketing Coach with Neal Schaffer
As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.
Podcasting since 2013 • 384 episodes
Your Digital Marketing Coach with Neal Schaffer
Latest Episodes
Boost Your Online Visibility with Google Knowledge Panels and Social Media Signals with Dennis Yu
Unlock the secrets to boosting your online visibility and making your brand irresistible with Google Knowledge Panels. I sat down with digital marketing expert Dennis Yu to uncover the transformative power of social media signals in search resu...
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Episode 383
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54:23
AI is About Innovating Your Approach, Not Prompt Engineering
A lot is being said about how to best use AI in your marketing, but there is one thing that needs to be said:ChatGPT is all about democratizing the use of AI. While understanding how to "prompt" an AI chatbot is important, what is more ...
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Episode 382
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23:38
Mastering Personality-Led Growth: Andy Lambert on Customer Understanding and Brand Building
Today we dive deep into the world of personality-led growth and brand building with our special guest, Andy Lambert, co-founder of ContentCal and Senior Product Manager at Adobe Express. In this episode, we explore the crucial role of understan...
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Episode 381
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1:06:39
It's Time to Ditch Your Social Media Scheduler
Can rethinking your approach to social media scheduling drastically improve your engagement? Find out as I challenge the conventional reliance on scheduling tools and advocate for a more hands-on, direct engagement strategy.
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Episode 380
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22:08
Understanding the Rise and Benefits of Fractional CMOs with John Jantsch
Today I have a fascinating discussion lined up for you as I sit down with marketing expert and founder of Duct Tape Marketing, John Jantsch, to unpack the growing popularity of Fractional Chief Marketing Officers (fCMOs).John and I explo...
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Episode 379
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39:09