
Your Digital Marketing Coach with Neal Schaffer
As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.
Podcasting since 2013 • 426 episodes
Your Digital Marketing Coach with Neal Schaffer
Latest Episodes
SEO Isn’t Dead: How AI Is Rewriting the Rules
In this episode, I’m bringing you an eye-opening conversation with Bruce Clay, the man many call the Father of SEO. We explore how search engine optimization has evolved over nearly three decades and how AI is changing the rules onc...
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Episode 425
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46:29

AI Killed the Click: The Marketing Shift You Can’t Ignore
Welcome to a very important episode of the Your Digital Marketing Coach podcast. Today I’m diving deep into one of the biggest changes happening in digital marketing right now: the silent collapse of traditional SEO. For years, search engines—e...
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Episode 424
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21:59

From Views to Leads: YouTube for Serious Marketers
In this episode of the Your Digital Marketing Coach podcast, we’re taking a deep dive into a platform that’s often overlooked in digital marketing — YouTube. With so much talk around LinkedIn, TikTok, and even AI-driven search, it’s easy to for...
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Episode 423
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47:13

The Repurposing Playbook: 5 Anchor Formats That Fuel 50+ Pieces of Content
If you’re creating content without repurposing it, you’re leaving value — and reach — on the table. In this episode, I break down my complete framework for turning a single piece of long-form “anchor content” into over 50 separate pieces of con...
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Episode 422
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22:00

The Mobile-First Marketing Mindset: Are You There Yet?
In this episode, I sit down with Dr. Mary Beth McCabe, a university professor and co-author of one of the most widely used mobile marketing textbooks in the world. We dive deep into what it truly means to have a mobile-first mindset in your dig...
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Episode 421
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38:23
